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Four Takeaways from February’s Sluggish Auto Sale Projections
2015 and 2016 were record-setting years for the auto industry. Sales were at an all-time high, and it seemed as if the trend could...
How Trump’s Proposed Tariff On Steel and Aluminum Could Impact the...
The American economy is like a set of dominoes. When one industry’s financial outlook changes, it can have a far-reaching effect on other sectors....
Simple Changes That Increase Profits
Steve Stauning, Founder of SteveStauning.com and regular contributor at CBT News, sat down with CBT's Joe Gumm to discuss some simple changes you can make...
What are the Most Appealing Features for Car Buyers Now?
Technology is evolving at a faster pace than ever before and no industry is evolving faster than automotive. Cars that drive themselves and communicate...
What Features Are Parents of Teen Drivers Looking for Now
Adults are not the only consumers that car manufacturers and dealers have to think about. Many times, an adult is purchasing a car with...
Overlooked Contributors Of A Successful Dealership
A Dealer can spend large amounts of money and energy on marketing campaigns, website development, and consumer-friendly technologies often overlooking other areas that produce...
Online Guided Selling as a Website Strategy
Almost 2 years ago, I wrote an article discussing the death of static lead forms. Although they were (and still are) being used by...
F&I and Social Media – 4 Ways to Boost Profits &...
The typical dealer spends thousands of dollars a month on advertising. The car deals, the service department coupons, the parts specials…you see them in...
Connecting with Your Customers Instantly Has Become a Vital Factor for...
On today's CBT Newscast for Wednesday, February 28th, 2018:
Connecting with Your Customers Instantly Has Become a Vital Factor for Sales
Denise Chudy, General Manager of...
Guess Who Foots the Bill for Those Vendor Perks?
The area rep for Vendor X, a digital marketing provider, just drove away from your dealership with your internet manager in the passenger seat....