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Did you know that on average, the top 20 percent of customers produce 69 percent of a dealership’s gross profits? These are your most...

Is your car dealership spending money on marketing to make money on investments? Brian Finkelmeyer, Director of Conquest at vAuto, chats with Jeremy Beaver, Chief...

Automotive is getting smarter about applying a traditional approach to retail: scarcity marketing. Both dealers and customers stand to benefit. Retailers have relied on scarcity...

Typically, by the end of the sales experience, when a representative at the dealership asks a customer if they would like to purchase an...

Today on CBTNews.com - Monday, June 12th, 2018: Healthy Auto Market Drives Great Q1 Performance - Kerrigan Report As we close out the first quarter and...

When it comes to marketing, there are many ingrained rules that people and management follow. We’re all familiar with the real estate motto, “Location,...

Every dealership has had THAT F&I manager. You know the one…he/she has been there for 10-15 years or more. They carry deep knowledge of...

Just as there are different personality types, buyers can also be categorized into different buyer types as well. Some buyers love to negotiate, others...

A May 28, 2018 St. Louis Fed On the Economy blog reported that the Great Recession of the early 2000’s took a huge toll...

Consumers want to shop for an automobile in the same way they shop for other items online. Online advertisements encourage consumers to make purchases...