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BREAKING NEWS: Cox Automotive to invest in customers and auto industry...

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Strategically combines two industry leaders known for innovation, customer focus and delivering results. Creates broader suite of open solutions that provide greater value to consumers,...

A Smarter Cardinale Group Emerges From Disaster

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Its execs are confident that devotion to key metrics and sophisticated digital marketing will help company thrive. BY JON MCKENNA Cardinale Automotive Group has carved...
customer connection

High Tech, High Speed, Low Cost Aren’t Only Kinds Of Connections...

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Dealerships must refocus on personal attention to cement customer relationships. BY GLENN PASCH If you stay current reading about business in general or marketing specifically,...
Setbacks At Your Dealership

Train Yourself To Stop Using Excuses For Setbacks At Your Dealership

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Until you start to view obstacles as inevitable and deal with them directly, your business will not go far. BY DAVID LEWIS “Ninety-nine percent of...
improve dealership sales

Safety in Numbers: Boost Confidence, Boost Sales

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Impress both the buyer and her companion to improve dealership sales. BY ANNE FLEMING When buying a car, 54 percent of women bring someone with...
sell more cars

Off the Hook

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Dealer clients of HookLogic are seeing an incredible 60-percent show-to-close ratio. BY CAROL WHITE If you want to sell more cars, you have to get...
Sales Consultant Recruiting

Sales Consultant Recruiting Made Easy

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Implementing significant changes in your sales process will go far in attracting young, well-educated salespeople and increase your employee retention rate. BY MARK RIKESS Easily...
Consumer credit reports

Beyond the Headline

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Learning how to read the whole credit report and getting the full consumer story can help you avert potential missteps. BY JENN REID Consumer credit reports...
LED Lighting

Driving Cost Savings with LED Lighting

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New lighting can help dealerships reduce energy and maintenance costs while creating an inviting atmosphere. BY ANTOINETTE MILETI When it came time to build a...
Position Pitfalls

Avoiding Position Pitfalls

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Understanding your role in the dealership and how it contributes to the success of the entire operation leads to satisfied customers, higher profits and...