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Daily Newscast: Digital Marketing, Service Department, Consumers, Producers
On today’s Friday Rewind, how to take your digital marketing to the next level, the factors that will drive consumers to your dealership in...
Taking your Service Department’s Health
Key measures to ensure Service Department Retail Health
By: John Fairchild
Owners and general managers need to feel the pulse of the Service Department constantly. Service...
Two factors that matter to consumers that separate salespeople from AI
Joe Gumm talks with Tracy Weigum, Internet Sales Manager Stevinson Auto Group
Gifting Prepaid Maintenance Marketing Promotions
Bottom Line Benefits Drives Retention and Healthier Service Volumes
By: Ryan Williams
We all know that having skin in a game keeps our attention. Freebies, though...
Gifting Prepaid Maintenance Marketing Promotions
https://www.cbtnews.com/gifting-prepaid-maintenance-marketing-promotions-2/
It’s 7:59 A.M.: Make Sure Your Advisors are Prepared
By: Paula Bliss
It is 7:59 a.m. and the service lane opens at 8:00 a.m. The advisor rushes in, pushes the start button on the...
Why Service Customers Buy Prepaid Maintenance Programs
Prepaid Maintenance a Win-Win for All
By: Ryan Williams
Service customers like to buy prepaid maintenance plans, known as PPMs. For good and valuable reasons, too....
Why Service Customers Buy Prepaid Maintenance Programs
https://www.cbtnews.com/service-customers-buy-prepaid-maintenance-programs-3/
How to prepare for the connected car?
A quarter billion connected cars will be on the road globally by 2020. With new in-vehicle and automated driving capabilities taking shape every day,...
