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Gifting Prepaid Maintenance Marketing Promotions

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https://www.cbtnews.com/gifting-prepaid-maintenance-marketing-promotions-2/

Why Service Customers Buy Prepaid Maintenance Programs

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Prepaid Maintenance a Win-Win for All By: Ryan Williams Service customers like to buy prepaid maintenance plans, known as PPMs. For good and valuable reasons, too....

Why Service Customers Buy Prepaid Maintenance Programs

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https://www.cbtnews.com/service-customers-buy-prepaid-maintenance-programs-3/

Optimizing Your Website for Top-of-Funnel Buyers

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Helping the Undecided Become Decided By: Russ Chandler If you’re like most dealerships, you likely focus a lot of your marketing and sales efforts towards the...

How to exceed in Customer Satisfaction

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https://www.cbtnews.com/exceed-customer-satisfaction/

How can Data help your dealership?

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https://www.cbtnews.com/can-data-help-dealership/

Pros Don’t Talk Trash in Finance

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Your Family May Tolerate it, But Customers Don't By: Becky Chernek Finance and insurance professionals know the benefit of a consistent menu presentation. It’s a surefire...

Pros Don’t Talk Trash in Finance

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https://www.cbtnews.com/pros-dont-talk-trash-finance-2/
Dietmar Exler

Mercedes Benz CEO and President Dietmar Exler Talks to CBT News...

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In this edition of CBT News, we're so pleased to welcome CEO of Mercedes-Benz USA, Dietmar Exler. A veteran of the auto retail industry,...

Is Your Dealership Guilty of the Ostrich Syndrome?

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The Benefits of a Compliance Audit By Jim Radogna There’s something about selling that can drive even the sane to insane lengths to do a deal. Take the...