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Gifting Prepaid Maintenance Marketing Promotions
https://www.cbtnews.com/gifting-prepaid-maintenance-marketing-promotions-2/
Why Service Customers Buy Prepaid Maintenance Programs
Prepaid Maintenance a Win-Win for All
By: Ryan Williams
Service customers like to buy prepaid maintenance plans, known as PPMs. For good and valuable reasons, too....
Why Service Customers Buy Prepaid Maintenance Programs
https://www.cbtnews.com/service-customers-buy-prepaid-maintenance-programs-3/
Optimizing Your Website for Top-of-Funnel Buyers
Helping the Undecided Become Decided
By: Russ Chandler
If you’re like most dealerships, you likely focus a lot of your marketing and sales efforts towards the...
Pros Don’t Talk Trash in Finance
Your Family May Tolerate it, But Customers Don't
By: Becky Chernek
Finance and insurance professionals know the benefit of a consistent menu presentation. It’s a surefire...
Mercedes Benz CEO and President Dietmar Exler Talks to CBT News...
In this edition of CBT News, we're so pleased to welcome CEO of Mercedes-Benz USA, Dietmar Exler. A veteran of the auto retail industry,...
Is Your Dealership Guilty of the Ostrich Syndrome?
The Benefits of a Compliance Audit
By Jim Radogna
There’s something about selling that can drive even the sane to insane lengths to do a deal.
Take the...