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https://www.cbtnews.com/gifting-prepaid-maintenance-marketing-promotions-2/

Prepaid Maintenance a Win-Win for All By: Ryan Williams Service customers like to buy prepaid maintenance plans, known as PPMs. For good and valuable reasons, too....

https://www.cbtnews.com/service-customers-buy-prepaid-maintenance-programs-3/

Helping the Undecided Become Decided By: Russ Chandler If you’re like most dealerships, you likely focus a lot of your marketing and sales efforts towards the...

https://www.cbtnews.com/can-data-help-dealership/

Your Family May Tolerate it, But Customers Don't By: Becky Chernek Finance and insurance professionals know the benefit of a consistent menu presentation. It’s a surefire...

https://www.cbtnews.com/pros-dont-talk-trash-finance-2/

In this edition of CBT News, we're so pleased to welcome CEO of Mercedes-Benz USA, Dietmar Exler. A veteran of the auto retail industry,...

The Benefits of a Compliance Audit By Jim Radogna There’s something about selling that can drive even the sane to insane lengths to do a deal. Take the...