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service department

Make Your Service Department More Profitable With These Tips

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Maintaining a profitable service department is one of the best ways to ensure that your dealership turns a profit, even when people aren’t buying...
subscription services

Cox Automotive Makes Bold Move with Subscription Services

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CBT Automotive is speaking today with Cox Automotive members: Joe George, President of Mobility Solutions, David Liniado, VP of New Growth and Development, and...
Milennial

The 60 Percent: How to Fight High Dealership Turnover to Retain...

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While it is true that good help is hard to find, some would argue that it is even more challenging to keep it. If...
customer complaints

How to Avoid 5 Common Customer Complaints

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No one’s perfect. No matter how well you run your dealership, there likely will be some customer complaints. That said, just because you’re bound...
search engine

What is SEO and How Can You Harness Its Power to...

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Search Engine Optimization (SEO) is a concept you may have heard your marketing team discuss or throw around. As a dealership owner, you have a...
disruption

The Age of Disruption: Five Automotive Industry Trends Dealers Should Begin...

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In today’s world, the automotive industry is far from business as usual. A lot has happened in the past few years to make the...
buyers

How a Softer Approach with Millennial Buyers is Best

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If there was any age group in America that gets a bad ‘rap’, it’s Millennials. It seems like everyone has an opinion about the 20-35...
recon

Calibrate Recon to Increase Used Car Profitability, Dealers Say

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Since hitting the automotive retail market in 2010, software for calibrating reconditioning efficiency has revolutionized how auto dealerships get used cars ready for sale....
service advisor

Professional Service Advisor Qualities: A Quick Checklist to See If You...

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A Professional Service Advisor is the person your valued customers have the most contact with at the dealership while getting their cars serviced. It’s...
buyers

Adding Value by Creating a Better Sales Journey

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Hyundai Motor America’s Chief Marketing Officer (CMO) Dean Evans has been doing his part to turn the automotive retailing process on its head. Hyundai...