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Hire Someone Who Loves Cars By: Rian Locadia The automotive business as a whole has flourished, bringing in many exciting opportunities and new clients reaching both...

Change Is Good If You Embrace It By: Michia Rohssen, Prodigy Cars Judging by the growing trend towards online car buying, it may appear dealerships...

Bottom Line Benefits Drives Retention and Healthier Service Volumes By: Ryan Williams We all know that having skin in a game keeps our attention. Freebies, though...

https://www.cbtnews.com/gifting-prepaid-maintenance-marketing-promotions-2/

Prepaid Maintenance a Win-Win for All By: Ryan Williams Service customers like to buy prepaid maintenance plans, known as PPMs. For good and valuable reasons, too....

https://www.cbtnews.com/service-customers-buy-prepaid-maintenance-programs-3/

Helping the Undecided Become Decided By: Russ Chandler If you’re like most dealerships, you likely focus a lot of your marketing and sales efforts towards the...

https://www.cbtnews.com/can-data-help-dealership/

Your Family May Tolerate it, But Customers Don't By: Becky Chernek Finance and insurance professionals know the benefit of a consistent menu presentation. It’s a surefire...