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Use These 6 Tips to Treat Every Caller Like Royalty
Here’s a simple, but important truth: Your customer service experience starts the moment someone picks up the phone and dials your dealership. Sure, they...
How to Avoid These Five Marketing Pitfalls at Your Dealership
Over the past couple of decades, marketing has transitioned from the “action of pushing out messaging,” to “strategically driving engagement and revenue.” Case studies,...
Get Back to Basics with These 5 Best F&I Practices
F&I products, selling techniques, and technological tools have all undergone a seismic shift in the last 30 years. Gone are the 4 squares, the...
Create a Culture of Infinite Learning to Drive Dealership Success –...
Overseeing multiple dealerships with hundreds of employees is certainly not an easy task, and requires precision management. In this segment, Jim Fitzpatrick talks with...
Are You Using CRM to Its Highest Potential?
Most dealers view their CRM as a technology solution that’s designed to improve processes or as a way to communicate with customers. While this...
Why It’s Important to Cultivate a Positive Company Culture | Are...
Today on CBTNews.com - Wednesday, October 3rd, 2018:
Why It's Important to Cultivate a Positive Company Culture - Paul Potratz
Great company cultures don’t appear out...
Five Upcoming Automotive Industry Conferences You Should Attend
Learning, professional development, and networking are vital parts of career growth. This goes for all professions, but this especially rings true for automotive professionals....
How Your Dealership Can Prepare for Generation Z Car Buyers
Preparing for millennials has been the focus of most companies out there, and with good reason. These individuals are 30 percent of the population,...
Why the Age-Based Pricing Model is an Outdated Investment Tool
In a recent news article, Cox Automotive SVP Dale Pollak shared a sneak peak of what he promises to be better metrics for determining...
6 Things to Prepare Your Dealership for a Strong Year in...
Joining Jim Fitzpatrick on today's CBT News segment is Mark Tewart, President and CEO of Tewart Enterprises, one of the country's leading automotive training...