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caller

Use These 6 Tips to Treat Every Caller Like Royalty

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Here’s a simple, but important truth: Your customer service experience starts the moment someone picks up the phone and dials your dealership. Sure, they...
marketing

How to Avoid These Five Marketing Pitfalls at Your Dealership

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Over the past couple of decades, marketing has transitioned from the “action of pushing out messaging,” to “strategically driving engagement and revenue.” Case studies,...
F&I

Get Back to Basics with These 5 Best F&I Practices

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F&I products, selling techniques, and technological tools have all undergone a seismic shift in the last 30 years. Gone are the 4 squares, the...
culture

Create a Culture of Infinite Learning to Drive Dealership Success –...

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Overseeing multiple dealerships with hundreds of employees is certainly not an easy task, and requires precision management. In this segment, Jim Fitzpatrick talks with...
CRM

Are You Using CRM to Its Highest Potential?

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Most dealers view their CRM as a technology solution that’s designed to improve processes or as a way to communicate with customers. While this...
newscast

Why It’s Important to Cultivate a Positive Company Culture | Are...

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Today on CBTNews.com - Wednesday, October 3rd, 2018: Why It's Important to Cultivate a Positive Company Culture - Paul Potratz Great company cultures don’t appear out...
conferences

Five Upcoming Automotive Industry Conferences You Should Attend

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Learning, professional development, and networking are vital parts of career growth. This goes for all professions, but this especially rings true for automotive professionals....
generation z

How Your Dealership Can Prepare for Generation Z Car Buyers

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Preparing for millennials has been the focus of most companies out there, and with good reason. These individuals are 30 percent of the population,...
investment

Why the Age-Based Pricing Model is an Outdated Investment Tool

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In a recent news article, Cox Automotive SVP Dale Pollak shared a sneak peak of what he promises to be better metrics for determining...
2019

6 Things to Prepare Your Dealership for a Strong Year in...

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Joining Jim Fitzpatrick on today's CBT News segment is Mark Tewart, President and CEO of Tewart Enterprises, one of the country's leading automotive training...