Customer Data Platforms, - search results

Nothing connects humans on a broader scale than the internet. If something newsworthy happens, you are bound to see it in your social media...

From research to purchasing decisions, consumers are becoming more interested in doing the whole process on their own. They prefer things to be entirely...

New technologies and metrics are available to help dealers optimize their marketing mix and answer the age-old question: Who Sold It? Multi-touch, cross-device sales...

Dealerships could easily generate substantial sales and gross increases on an annual basis by improving the customer experience and satisfaction within the dealership. It’s...

In today’s car-buying climate, the necessity to shift a new car off the lot has never been greater. New sales are now falling below expectations...

In the not-so-good old days, connecting with in-market car shoppers was a guessing game, at best. Dealers selected the media channels they thought might...

This article is part of a series on Building a Great Social Media Presence. Read Part 1 - Facebook here. One of the most effective and...

There’s no question about the highly competitive nature of the automotive industry. Dealerships need to on top of every aspect of their business in...

PLANO, Texas -- Toyota and Servco Pacific Inc. (Servco) have partnered to test a new car-sharing technology in Honolulu, Hawaii. The suite of software and services is...

As more and more marketing techniques and methods are being discovered, all companies have to double their efforts to retain their customers. AdWords are...