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In today’s car-buying climate, the necessity to shift a new car off the lot has never been greater. New sales are now falling below expectations...

In the not-so-good old days, connecting with in-market car shoppers was a guessing game, at best. Dealers selected the media channels they thought might...

This article is part of a series on Building a Great Social Media Presence. Read Part 1 - Facebook here. One of the most effective and...

There’s no question about the highly competitive nature of the automotive industry. Dealerships need to on top of every aspect of their business in...

PLANO, Texas -- Toyota and Servco Pacific Inc. (Servco) have partnered to test a new car-sharing technology in Honolulu, Hawaii. The suite of software and services is...

As more and more marketing techniques and methods are being discovered, all companies have to double their efforts to retain their customers. AdWords are...

Most dealerships acquire used car inventory through the auction process, which can be painfully long and costly, squeezing your dealership’s potential profit margin. Consider,...

You may have heard by now that video email marketing increases engagement and delivers better results than traditional email marketing. If you're still not...

Making and Measuring Goals — And Winning Few get to start anything from scratch. A complete do-over. But that’s exactly what happened to Don Chalmers...

Thanks to mobile devices, call volumes to dealerships are up significantly, outpacing internet leads by four to one, according to ADP Digital. In fact,...