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"The better you are prepared before reaching out to your customer, the better the conversation will be." Opening the call is much like your first...

Most dealers view their CRM as a technology solution that’s designed to improve processes or as a way to communicate with customers. While this...

In a show of optimism, auto shares rose following President Trump’s announcement of a new trade deal between the US, Canada, and Mexico on...

In 1887, the Coca-Cola Company sent out coupons for one free drink to thousands of Americans. The result? Over 8 million free drinks were...

Success in your service department relies heavily on teamwork. No single member of the team can perform all of the tasks necessary for a...

Today on CBTNews.com - Friday, September 28th, 2018: Why the SAAR Doesn't Determine the Success of Your Dealership - Brian Benstock Jim Fitzpatrick is joined today...

Jim Fitzpatrick is joined today by Vice President and General Manager of Paragon Honda, Brian Benstock, to discuss the final quarter of this fiscal...

Though it might still feel like summer where you live, winter is indeed on its way. With it comes all kinds of challenges for...

The used car market is strong and shows no sign of slowing down. Dealers across the country are devoting more resources to building up...

Today on CBTNews.com - Tuesday, September 25th, 2018: Reverse a Bad Buying Decision at Auction with New 30-Day Return Guarantee - Brett Woods, DealShield No dealer...