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voice search

Voice Search Engine Optimization for The Automotive Industry

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As the way of the Internet and technology, companies need to continually update their services to best suit the needs of their customers. As...
digital marketing

Automotive Digital Marketing – A Comprehensive Guide

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Today’s digitally connected, always on the go, and modern consumers, are the current auto shoppers. So, in order for automotive dealerships to target these...
artificial intelligence

Eric Brown: The Future of AI and How to Win with...

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"AI will have an impact on every area within a dealership throughout the automotive retail industry." Eric Brown, President of LotLinx, talks with CBT...
F&I

Look Back in The Rear View to Illuminate What’s Ahead

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This past year has been a rollercoaster for the auto retail industry. We saw an end to the U.S. auto industry’s unprecedented seven-year sales...
automotive marketing

What to Look for In an Automotive Marketing Agency

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As the digital markets continue to change, consumer habits also follow. With so much Automotive marketing agencies are there to help you analyze your...
direct mail

Integrating Direct Mail with Digital Targeting

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With newer forms of technology and techniques arising daily for ways to send out a message, older – more traditional – ways are being...
sales process

5 Ways to Add a Personal Touch to Your Online Sales...

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Nothing connects humans on a broader scale than the internet. If something newsworthy happens, you are bound to see it in your social media...
digital retailing

How to Become a Digital Retailer In 2018

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From research to purchasing decisions, consumers are becoming more interested in doing the whole process on their own. They prefer things to be entirely...
marketing

Demand More from Your Ad Agency Partners

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New technologies and metrics are available to help dealers optimize their marketing mix and answer the age-old question: Who Sold It? Multi-touch, cross-device sales...
customer experience

CRM Is About CEM!

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Dealerships could easily generate substantial sales and gross increases on an annual basis by improving the customer experience and satisfaction within the dealership. It’s...