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social media

Social Media vs. Third-Party Marketing: Which Is Best for Your Dealership?

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Deciding where to put your dealership’s marketing budget and strategies can be challenging. The world of technology has brought about many options, but with...
Brain Pasch

“Automotive Third-Party Classifieds Just Got A Boost from Facebook“ – Brian...

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Brian Pasch takes a break from writing his next book and training industry leaders to sit down with CBT Automotive Network about digital retail...
e-commerce

Is E-Commerce Driving the Auto Industry?

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Over the past decade or so, the automotive industry has been through some major changes. A large part of this change stems from the...
content calendar

Does Your Marketing Department Need A Content Calendar?

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Consistency is a word that is frequently heard in the marketing and advertising world. Do you know what you’re blogging, sharing, and posting this...
voice search

Voice Search Engine Optimization for The Automotive Industry

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As the way of the Internet and technology, companies need to continually update their services to best suit the needs of their customers. As...
digital marketing

Automotive Digital Marketing – A Comprehensive Guide

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Today’s digitally connected, always on the go, and modern consumers, are the current auto shoppers. So, in order for automotive dealerships to target these...
artificial intelligence

Eric Brown: The Future of AI and How to Win with...

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"AI will have an impact on every area within a dealership throughout the automotive retail industry." Eric Brown, President of LotLinx, talks with CBT...
F&I

Look Back in The Rear View to Illuminate What’s Ahead

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This past year has been a rollercoaster for the auto retail industry. We saw an end to the U.S. auto industry’s unprecedented seven-year sales...
automotive marketing

What to Look for In an Automotive Marketing Agency

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As the digital markets continue to change, consumer habits also follow. With so much Automotive marketing agencies are there to help you analyze your...
direct mail

Integrating Direct Mail with Digital Targeting

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With newer forms of technology and techniques arising daily for ways to send out a message, older – more traditional – ways are being...