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digital marketing

Five Marketing Metrics Dealers Should Pay Attention To

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In the midst of managing customer service, the finance process, service departments, and overall dealership operations, it is easy for marketing to fall by...
ebay

Keys to Success for Selling Parts on eBay

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The demand for auto parts on eBay is through the roof. eBay has devoted an entire website to selling auto parts called eBay Motors....
Gen Z

The Arrival of Generation Z: Four Insights into Their Buying Habits

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In the last ten years, the story has been about Millennials. Their wants, buying habits, and beliefs have inspired numerous studies and news reports....

The Power of One – John O’Leary

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When John O'Leary was 9 years old, he suffered burns over 100% of his body and was expected to die. He is now a...
sales staff

It’s Not About Volume: Make it happen with what you’ve got!

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John, a seasoned F&I manager, asked the question: “When business slows down, how do I get through the lean periods?” The answer to that...

Service Retention: How online culture is slowly killing your service drive...

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Most Americans shop on Amazon or eBay and the negative impact on brick and mortar retail outlets is far-reaching. Customers have proven they want...
subprime deals

What are you doing with your Subprime Deals?

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  On this week's episode of F&I Today, Becky Chernek explains how what you are doing with your subprime deals will make a difference selling...
service department

8 Steps to a More Profitable Service Department in 2018

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With 2017 coming to a close, the focus is on starting the new year with a bang. Overall, the service industry doesn’t worry about...
newscast

The Personalized Customer Buying Experience in 2018 | 8 Steps to...

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On today's CBT Newscast for Tuesday, December 26th, 2017: The Personalized Customer Buying Experience in 2018 Joe Gumm speaks with David Kain the Host of Kain...
Bitcoin

Should Your Dealership Prepare to Accept Bitcoin in 2018

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Currency has rapidly evolved over the years. From coins to cash, and then cash to plastic consumers have a variety of ways they can...