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The Best Digital Marketing Practices for 2019 – Brian Pasch, PCG...
Both dealers and vendors are beginning to realize that online platforms like google analytics play an important role in a dealership’s digital marketing strategy,...
Marketing For Your Dealerships End Of The Year Sales
Every year, as soon as the third quarter comes to an end, the floodgates seem to open with the customers being in generous moods....
5 Resources That Can Help You Improve Your Management Skills
Has anyone ever told you that you have a knack for something? How about the phrase “your talent is natural”. Some people are just...
Meeting the Customer on Their Terms
On this week's episode of F&I Today, Becky Chernek talks about how meeting the customer on their terms can improve your interview process and...
According to Auto Trends – These Vehicles Should Be on Your...
January 1, 2019, is rapidly approaching, and the start of a year is when many consumers decide to take a look at purchasing a...
Update Your Vehicle Appraising System to Boost Profits in 2019 –...
Determining the profitability of your dealership’s used vehicle inventory is critical to maintaining success. Are you still using ‘number of days on the lot’...
Never Leave the Customer Alone at Your Desk
On today's episode of Straight Talk, David Lewis of David Lewis & Associates talks about one of the easiest traps to fall into during...
What are Today’s Car Buyers Looking for in Their New Vehicles?
The days of customers only having a preference for color, make, and model are long gone.Today, car buyers can customize vehicles in a variety...
What Dealers Should Expect as OEM’s Shift Toward Electric
There is a perception in the media that dealerships do not like to sell Electric Vehicles (EV). In candid conversation, dealers would likely not...
How GM’s Layoffs will Affect the Auto Industry in 2019
GM announced last week that it would close five factories and lay off nearly 15,000 workers in a move that may be indicative of...