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Having been raised in a family car dealership makes it easy for me to comment on life as a car salesperson.  Fortunately, my work...

If we’ve learned anything over the last few years, it’s that consumers still enjoy visiting a physical dealership to sign on the dotted line....

When is the last time you ordered an item online? Was it straightforward? Were the pricing and specifications clear? Did you use Amazon, Walmart,...

Joe Gumm speaks with Mark Rikess, the President of The Rikess Group about heading into 2018 dealership structure for online auto sales. What is the...

Understanding Why We Buy Why do we buy the things we do? How do we decide to purchase items as small as a pen to...

Okay, perhaps you won’t die, but can we all agree it’s finally time to drastically shorten the old-school road-to-the-sale and truly improve the customer’s...

Aside from the prevalence of flying cars and hoverboards Marty McFly used, ‘the future’ is happening. Innovators dreamed of a world with cars that...

If you’ve skimmed a DealerSocket ad in your last 10 or so editions of Automotive News, then you have caught our newest headline, “In...

Consumers hate any form of friction, and the No.1 pain point found in many dealerships is the traditional price-negotiation sales model. Companies today need to...

Change Is Good If You Embrace It By: Michia Rohssen, Prodigy Cars Judging by the growing trend towards online car buying, it may appear dealerships...