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The POWER of the T.O.
New and used car sales departments everywhere live and die by the “T.O.” A “T.O.” or “Turn Over” is a strategy employed in sales...
The Future of Vehicle Shopping at the Push of a Button...
Today on CBTNews.com - Monday, June 24th, 2019:
The Future of Vehicle Shopping at the Push of a Button - David Long, Retail Automotive Expert
From...
How Dealers Can Avoid the Friction Caused by Penny Perfect Payments...
Pete MacInnis, Founder, and CEO of eLend Solutions returns to CBT News to discuss more topics on digital retailing and the disconnect that dealers often...
Is There Still Value in Print Advertising?
We’re well into the 21st century at this point, leading many to believe it’s time to ditch traditional print advertising. In this technology-fueled era,...
F&I: Refining Your Best Practices, Menu Selling, and Current Trends –...
Today on CBTNews.com - Wednesday, June 19th, 2019:
F&I: Refining Your Best Practices, Menu Selling, and Current Trends - Becky Chernek, F&I Trainer
Internal employee meetings...
Data Indicates Leasing is at an All Time High: What This...
According to the most recent industry data, vehicle leases accounted for 34% of all new car retail sales in March 2019, making it the...
Teaching Customers About Maintenance in the Information Age
Owner’s clinics are nothing new in the car business. Dealerships have been trying to teach new buyers about their vehicles (and the dealership’s service...
Do You Have a Cybersecurity Plan at Your Dealership?
Much the same way you build walls and barriers to protect your physical inventory, you should also be concerned about protecting your network and...
Avoid These Digital Retailing Mishaps to Improve Your Dealership’s Customer Experience...
CBT News sat down with Pete MacInnis, Founder, and CEO of eLEND Solutions to discuss how using basic payment estimator or calculator tools can...
How this Unlikely Duo Created a Positive Environment at Bozard Ford-Lincoln...
Having a positive environment is one of the most important aspects of being a successful and productive employee. But when it comes to training...
