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Female Dealership Experience

The Benefits of Understanding and Improving the Female Dealership Experience –...

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 It’s no secret that the auto retail industry has traditionally been male-dominated, however, there are some key industry players looking to increase female presence...

Generate More Fixed Ops Revenue Using John Fairchild’s 5 Step TO...

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 Generate More Fixed Ops Revenue Using John Fairchild's 5 Step TO Strategy VIDEO TRANSCRIPT:  Jim Fitzpatrick: Thanks so much, John, for joining us. John Fairchild: Yes, sir! Jim...
insurance

The Benefits of Incorporating Insurance Shopping into the Car Buying Experience...

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 A criticism dealers often hear from customers is that it takes too long to buy a car. However, there are plenty of ways to...
automotive industry

3 Women Now Hold Top Leadership Positions at GNYADA

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There’s no doubt that men have always played a more prominent role in the automotive industry than women, but that has slowly been changing...
dealership

Five Key Stats and Takeaways from Cox Automotive’s 2019 Dealership Staffing...

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On July 23, 2019, Cox Automotive released a study that offers some significant insights into the current and future hiring landscape for dealers. Cox...
service centers

Three Ways Automotive Service Centers Can Improve their Trustworthiness

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Automotive service centers often get a bad rap for being dishonest or overcharging. This type of misconception about a business can be detrimental. Often,...
webinar

Unleashing the Power of Webinar Marketing

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According to MyOwnConference.com, webinar history began at the end of 1980’s in the form of real-time text messaging apps. In 1995, PictureTel announced the...

How to Implement and Manage a Strong SEO Strategy for Your...

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 It’s no secret that your dealership’s website performance largely depends on SEO and its integration with your digital marketing strategy. To discuss what dealers...
conferences

Four Upcoming Automotive Retail Conferences and How to Maximize on Your...

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Imagine attending an event that allows you to network, learn, and market your brand all in one place. Conferences allow you to do all...
Ben Ellencweig

The 3 Things Consumers Want When Shopping for a Vehicle Online...

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 Jim Fitzpatrick sits down with Ben Ellencweig, Partner at McKinsey & Co., on CBT News to talk about how dealerships must adapt to the...