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digital marketing

The Best Digital Marketing Practices for 2019 – Brian Pasch, PCG...

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Both dealers and vendors are beginning to realize that online platforms like google analytics play an important role in a dealership’s digital marketing strategy,...
culture

Create a Culture of Infinite Learning to Drive Dealership Success –...

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Overseeing multiple dealerships with hundreds of employees is certainly not an easy task, and requires precision management. In this segment, Jim Fitzpatrick talks with...
newscast

U.S. Auto Sales Round Out on a High Note | Deadline...

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Today on CBTNews.com - Friday, July 6th, 2018: U.S. Auto Sales Round Out On A High Note for First Half of 2018 – Kerrigan Advisors...

Opportunities To Improve Your Online-to-Store Sales Process | U.S. Companies Taking...

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Today on CBTNews.com - Wednesday, June 27th, 2018: Opportunities To Improve Your Online-to-Store Sales Process - Jason Barrie Jason Barrie, Vice President and General Manager of...
used car

Used Car Sales Not Slowing Down

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We’ve all seen at least one CarMax superstore making a large blue and yellow presence on the side of the road somewhere. The giant...
newscast

Using Mystery Shopping Alongside Advanced Technology | President Trump Signs Off...

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Today on CBTNews.com - Friday, June 1st, 2018: Using Mystery Shopping Alongside Advanced Technology In today’s fast-paced business world, it could be difficult to gauge the...
Power Lunch

Finbarr O’Neill – Sales Predictions, Investing in Technology, Subscription Services, and...

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On today's Power Lunch, Jim Fitzpatrick is joined by Finbarr O'Neill, one of the most well-respected individuals in the automotive industry. Finbarr has held...
e-commerce

Is E-Commerce Driving the Auto Industry?

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Over the past decade or so, the automotive industry has been through some major changes. A large part of this change stems from the...
auto retailing

Adapt or Die: Auto Retailing Continues to Evolve in the Digital...

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In the movie “Moneyball.” Brad Pitt’s character, Billy Beane, looks at a longtime Major League Baseball scout and says, “Adapt or die.” The scout is...
career site

The Key to Building the Best Team at Your Dealership

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Automotive is the second highest media spending industry in the U.S. and this spending shows no signs of slowing down. NADA data recently found...