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How Dealerships Can Come out of the COVID-19 Scare Stronger Than...
The globe is facing an unprecedented challenge, and in many ways, auto dealerships are in the front lines. Despite the growing popularity of online...
Five Ways to Optimize Dealership Expenses On a Tight Budget
Decreasing revenues are something that all companies, regardless of sector, will have to face this quarter—and possibly for the rest of the year. Nevertheless,...
The Benefits of Using a Completely Live Vehicle Appraisal Team –...
At NADA 2020 in beautiful Las Vegas, host Jim Fitzpatrick was joined by Mike Dodd, CEO of Trade-In Valet, one of the industry's largest...
Outsell’s Guy Super Discusses Why Dealers Need Automation in their Marketing...
Outsell's Vice President of Sales, Guy Super, joined Jim Fitzpatrick on the CBT Stage at NADA 2020 in Las Vegas to discuss how the...
How Technology is Helping to Bridge the Gap Between Online and...
On today’s show, we’re pleased to welcome back Jenn Reid, Vice President of Automotive Marketing and Strategy Leader for Equifax. Jenn and Jim discuss...
Creating Custom Scripts to Track Engagement
On today's episode of Auto Marketing Now, Brian Pasch talks about Google Tag Manager and creating custom scripts to track customer engagement.
VIDEO TRANSCRIPTION:
Brian: Welcome...
Acquire Better Quality Vehicles for Your Dealership Through Trade-In Valet
On today’s show, we’re pleased to welcome Mike Dodd, CEO of Trade-In Valet, one of the nation’s largest vehicle appraisal platforms. In this segment,...
Moving from Email to Text Messaging
On this week's episode of Auto Marketing Now, Brian Pasch details the benefits and convenience of communicating with your customers via text message rather...
3 Tips to Sell More Cars Through the Service Drive
Use Data to Get Service Drive Customers into the Showroom
45% of customers who service at a dealership bought not only the car they are...
The Power of Strong Fixed-Ops Business Footings and Foundations
In today’s highly competitive service retail business market, every service type business is a commodity that can most likely be found in a similar...
