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return customers

The Importance of Having Return Customers in the Service Drive –...

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According to Cox Automotive’s latest study, Opportunities to Build Customer Loyalty, an estimated 70 percent of consumers who purchased or leased from a dealer...
customer retention

Customer Retention: They Have to Like You

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From dealership standpoint, customer retention for the long term is totally dependent on personal relationships with your staff. The question “Would you take your car...
newscast

The Importance of Having Return Customers in the Service Drive –...

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Today on CBTNews.com - Tuesday, May 7th, 2019: The Importance of Having Return Customers in the Service Drive - John Fairchild, Fixed-Ops Expert According to Cox...
customer

Moving Dealerships From Transaction-Centric to Customer-Centric

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Looking to 2019 and beyond, margin compression and customer expectations are among several factors that will increase, while more pressure from both existing and...
Mark Rikess

Changes Your Dealership Can Make Today to Build a Lasting Sales...

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On today’s show, we welcome back Mark Rikess, CEO of The Rikess Group, a training and consulting group focused on helping dealers implement a...
Car Buyer Journey

How the Car Buyer Journey Has Changed and What it Means...

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On today’s show, we’re pleased to welcome back Isabelle Helms, vice president of research and market intelligence for Cox Automotive. Isabelle is here to...
techs

Creating the Perfect Work Environment for Retaining Techs

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Dealerships nationwide are in the throes of a technician shortage. It’s one that NADA says could turn into a severe shortage in eight to...
newscast

Chevy Dealer Tim Roberts Discusses MotorTrend’s CPO Program | Creating the...

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Today on CBTNews.com - Thursday, April 25th, 2019: Chevy Dealer Tim Roberts Discusses MotorTrend's CPO Program You know those cars you have on your lot that...
social media

How Social Media Can Connect You to Your Audience

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On today's Tip of the Day, Brian Pasch walks you through how you can improve your direct marketing campaign by using social media sites...
middle managers

How to Set Up Your Middle Managers for Long-Term Success in...

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On today's show, we discuss the turnover dealers see with middle managers and the challenges they face on the showroom floor every day with...