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CBT News – December 30, 2015
On today's show:
Are you wrapping up 2015 with employee engagement? Author Paul Herr gives some tips to motivate you for 2016.
Chip King...
Why Are Dealers, GMs The Last At Their Stores To Join...
Lack of support from the top is holding dealerships back on social selling and marketing.
BY LAURA MADISON
A social media movement is rocking the retail...
Convert More Women Shoppers To Trucks From Cars
Using women-centric advertising and sales strategies can help move truck sales, boost profits. BY ANNE FLEMING
Truck sales continue to soar nationwide, and while many...
How converting women to truck-buyers will increase profits
So have you seen that commercial, the one about women using trucks for everyday activities? Well life is now imitating art because using women-centric advertising...
Outbound Phone Sales Efforts Must Be Judged By Live Conversations
Dealerships need to manage to the right metrics and be smart with technology to maximize phone success. BY MIKE HAEG
It’s 2 p.m. on a...
Top OEM Headlines | October 2015 Part 1
This week's most impactful OEM headlines, including:
New auto group formed to prevent cyberattacks
Two auto trader associations are forming a new working group to...
CBT Automotive Conference & Expo Expands Booth Space To Accommodate Demand
ATLANTA, GA. (PRWEB) OCTOBER 12, 2015
Demand for exhibitor space at the Feb. 9-11, 2016 CBT Automotive Sales, Service and Marketing Conference & Expo in...
Top OEM Headlines | October 2015
This week's most impactful OEM headlines, including:
Toyota to sell cars that communicate with each other and roadways by year end
Forbes reports that Toyota...
Expand Your Customer Surveying Beyond The CSI
DMS exec: CSI won’t tell if customer is loyal for long haul. BY JON MCKENNA
In recent years, skeptics have raised a litany of questions...
