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Every customer who pulls into your service department deserves to know the overall condition of their vehicle, each time he or she visits. As...

According to recent studies by Invesp, automated marketing campaigns, on average, increase sales productivity by 14.5 percent, with 77 percent of automation users reporting...

Today on CBTNews.com - Monday, September 9th, 2019: Increase Lead Conversion with These Automated Marketing Campaign Strategies - Eric Mercado, WeDrive Automotive According to recent studies...

Contrary to popular belief, when it comes to genuinely capturing the attention of your automotive audience, email is where you should put your focus....

According to NADA, the auto retail industry needs to fill and replace 76,000 technician jobs each year in order to offset the pace of...

If you’re not utilizing video as part of your overall marketing strategy – you’re falling behind.  It not only adds depth to your marketing,...

On this week's episode of the Weekly Tune-Up, Becky Nixon talks about some "must-haves" for female customers and how to better serve female car...

When you hear accounts of those who have purchased cars or articles that touch on the emotional side of the car buying process, many...

Last week, Cox Automotive released its most recent analysis titled “Evolution of Mobility: The Path to Electric Vehicle Adoption Study.” There is no doubt...

After spending over 30 years in the auto retail industry as the GM for Galpin Motors and overseeing the number one Ford Dealer in...