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Vehicle Wraps And Graphics Give Dealers A Low-Cost, High-Impact Advertising Medium
Think of your loaner cars and service trucks as mobile brand-marketing messengers. BY CHUCK DE MARTIGNY
Have you considered your dealership’s vehicles as valuable media...
F&I And Sales On Same On Same Online Platform
If customers can complete credit applications and finance paperwork before coming to the dealership, the benefits are tremendous.
BY PETE MACINNIS
Today’s digital shoppers expect a...
Holograms: Coming to a Dealership Near You?
Will holographic technology make the tablet – or even the F&I manager – obsolete? BY GEORGE ANGUS
Americans love technology. That’s a fact. And staying...
