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interview

Interview Red Flags: What to Look for When Interviewing Potential Employees

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According to the job search website Indeed.com, the average annual earning of a car salesperson in the U.S. was around $68,000 including all bonuses. ...
service

Retain Service Customers with Every R.O.

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We probably all agree that the goal of the dealership service department should be to: A) generate profit, and B) deliver an experience that...
Eric Mercado

CBT Automotive Newscast for December 3, 2019

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Today on CBTNews.com - Tuesday, December 3rd, 2019: How to Give Your Dealership an End of the Year Marketing Boost On today's show, we're pleased to...
ReconVelocity

ReconVelocity Brings Accountability Back to Vehicle Reconditioning at Beaver Toyota

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On today's show, Hugh Hathcock, owner of ReconVelocity, joins us in the studio once again. This time, he is accompanied by Patrick Abad, General...
business development

How to Create an Efficient Business Development Dealership

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Going beyond the current BDC model and creating a business development dealership makes all employees accountable for growth in sales and service. Business Development...
customers

Is The Automotive Industry Forgetting How To Connect?

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If you stay current with articles on marketing or business in general, you cannot miss the pundits discussing the new face of business –technology,...
phone

Don’t Let Bad Phone Habits Disconnect Your Customers

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It’s well known that one the quickest ways to increase sales is to improve on the phone.  The opportunity becomes more obvious as the...
service

Comfort with Fundamentals Makes Decisions on Service Equipment Purchase or Replacement...

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“It might be time to think about adding to or replacing some of your service equipment. That means being comfortable with the fundamental questions...
customer engagement

The Case For Creating A Director Of Customer Engagement Position

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How much do you really know about your customer’s true experience while he or she is shopping for a car? As a dealership manager,...
strike

What Clift Buick GMC is Doing to Overcome the Challenges of...

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On today’s show, we’re pleased to welcome Garry Clift, owner and president of Clift Buick GMC in Adrian, Michigan. He and Jim discuss the...