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On today's show: - John Gottschalk, Senior VP of Business Development and Strategy at FordDirect, and Bill Wittenmyer, Partner at eLead1One, discuss customer expectations in...

BY STEVE HOWARD According to a study by AARP and J.D. Power, 62.3 percent of all new vehicles are purchased by buyers over 50. People...

On today's show: - Custom Facilities President Chip Walker discusses what the future may look like for brick and mortar dealerships - Sales Tip of the...

62.3% of all new vehicles are purchased by buyers over 50 *1. People 50 to 68 are known in the marketing world as Baby...

J.D. Power’s Power Information Network and PowerDealer are giving dealers the data they need to stay competitive in the marketplace. BY BARRY COURTER Want to...

Dealer clients of HookLogic are seeing an incredible 60-percent show-to-close ratio. BY CAROL WHITE If you want to sell more cars, you have to get...

Implementing significant changes in your sales process will go far in attracting young, well-educated salespeople and increase your employee retention rate. BY MARK RIKESS Easily...

Utilizing free analytic tools can simplify a dealer’s approach to digital marketing. BY AMY FARLEY Henry Ford once said he knew that half of every...

Having your dealership's web presence online appeals to tech-savvy consumers and is critical to keeping them engaged and eager to visit your dealership. BY ZACH KLEMPF Dealerships...

Victoria Rusnak has set her sights on growing her family’s business while maintaining the level of integrity her father instilled in the company. BY...