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Lisa Copeland

Auto Industry Veteran Lisa Copeland Discusses How to Make Every Dealership...

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Setting the right tone for the new year is crucial for any dealership. Now is the time to throw out bad habits, try new...
text

Moving from Email to Text Messaging

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On this week's episode of Auto Marketing Now, Brian Pasch details the benefits and convenience of communicating with your customers via text message rather...
technician

Dealing with the Technician Drought

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There is a “Technician Drought” that has been plaguing the car industry for decades, pretty severely for the past 5 years or so. Finding...
service drive

3 Tips to Sell More Cars Through the Service Drive

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Use Data to Get Service Drive Customers into the Showroom 45% of customers who service at a dealership bought not only the car they are...
Preston Auto Group

7 Dealership Practices That Preston Auto Group is Focusing on in...

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On today’s show, we’re pleased to continue our conversation with Dave Wilson, Chairman of Preston Auto Group, and Tim Wilson, President of iFrog Digital...
feedback


The Power of Feedback

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You head to the doctor and complain you are not feeling well. The doctor sends you for a battery of tests. You return the...
randy kobat

Move Inventory Faster and Add Selling Time by Changing this Process...

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To capitalize on a strong used vehicle market, dealers need to explore every avenue they can to increase efficiency and implement a better reconditioning...
F&I

A Look at Changes Coming to F&I in 2020

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A new decade is here and with it, a lot of speculation on what the state of the auto industry will look like in...
Randy Kobat

CBT Automotive Newscast for January 13, 2020

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Today on CBTNews.com - Monday, January 13, 2020: Move Inventory Faster and Add Selling Time by Changing this Process at Your Dealership To capitalize on a...
service contract

Are You Meeting Your VSC Objectives?

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I constantly get calls asking about the average service contract penetration in the United States. While it makes sense to measure your production against...