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CBT News – July 9, 2015

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On today's show: - Curt Zondervan of No Pressure Selling explains how you can differentiate your dealership from the competition - Sales Tip of the Day...
Mazda Killeen

Dealerships Adjacent To Military Bases Can’t Just Sit Back And Wait...

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Texas Mazda store learns what’s necessary with relationship-building, sponsorships, advertising. BY MARY WELCH With roughly 40,000 soldiers stationed at Fort Hood in Killeen, Texas, about an...
SEO tactics

SEO Tactics That A Dealer Not Only Can Grasp, But Use...

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A marketing-oriented dealership exec can police the calls to action, content alignment and other web elements to help his business. BY AMY FARLEY Every dealer by...

CBT News – June 15, 2015

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On today's show: - Dealer Preroll CMO Truman Hedding discusses how you can get started with a digital video pre-roll strategy - Sales Tip of the...

CBT News – June 11, 2015

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On today's show: - President of Kistler Ford, Bobby Jorgensen, explains how their non-commission sales process attracts a new segment of sales talent - Sales Tip...

CBT News – June 5, 2015

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On today's show: - Pete MacInnis, Founder and CEO of eLEND Solutions, discusses how to make a more streamlined F&I process - ELEAD1ONE's Bill Wittenmyer and...

CBT News – June 4, 2015

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On today's show: - President of Kistler Ford, Bobby Jorgensen, discusses the store's success with a non-commissioned sales process - Sales Tip of the Day with...

CBT News – June 3, 2015

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On today's show: - Bill Wittenmyer and John Gottschalk discuss adapting to millennial car buyers - Sales Tip of the Day with Waldo Waldman on being presentable...
technology platforms

Evaluate A Marketing Agency’s Technology Platforms

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Be sure marketers are adept with latest tools to sharpen a dealer’s SEM, social media and other strategies. BY AMY FARLEY Work smarter, not harder. It’s...

CBT News – May 22, 2015

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On today's show: - CBT Automotive Network Founder and CEO Jim Fitzpatrick gives us a look at the upcoming CBT Sales, Service, and Marketing Conference...