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Are Buyers Liars? Ask Questions That Get Honest Answers
As long as I have been in the car business, I’ve heard salespeople and managers jokingly use the cliché “Buyers are liars.” When I...
How to Inspire Consumer Enthusiasm and Give Customers the Buying Experience...
On this week's episode of F&I Today, Becky Chernek of Chernek Consulting, discusses how industry disruptors like Tesla and Carvana are re-shaping customer expectations...
Social Selling: You Can Post, But You Can’t Hide!
We teach the concept of the Business Development Dealership as a method of helping our dealership clients achieve broad scale business growth by leveraging...
A Year in Review and 2020 Industry Predictions from NADA’s Chief...
2019 for the auto retail industry has come to a close and many of us have been eagerly waiting to see the final numbers....
How to Solve the Biggest CRM Challenges That Dealers Face Today...
Every dealer knows that a well-functioning CRM reduces the more tedious aspects of car buying and selling. It creates better leads, records customer service...
CBT Automotive Newscast for January 17, 2020
Today on CBTNews.com - Friday, January 17th, 2020:
Unlock Additional Finance and Service Revenue with a Comprehensive BDC Strategy
On today’s show, we’re pleased to welcome...
Equip Your Team with a Winning Culture
How can we equip our front-line sales professionals with all of the proper tools necessary to be successful in automotive? A large part of...
Why Direct Mail Marketing Needs To Be Part of Your Marketing...
Even with the evolving technologies available to communicate with prospects from your dealership, direct mail should be a critical piece in your dealership’s marketing...
CBT Automotive Newscast for January 16, 2020
Today on CBTNews.com - Thursday, January 16th, 2020:
New York Times Best-Selling Author Joseph Michelli On Airbnb's 5 Leadership Lessons
On today's show, we’re pleased to...
Silence is Golden: During a Demonstration Drive, Let the Car Speak...
There are many things in the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test...
