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Dealers must not equate these broad customer groups with common market segments that they can effectively target. BY DENNIS GALBRAITH I hear or read many dealers,...

Worry more about what motivates online shoppers than about your grade, and sales performance will improve. BY DAVID KAIN Very few phrases elicit the level...

On today's show: Marc Fields, CEO of Ford, gives us his thoughts about sales for the Auto Industry for 2016. Joseph Michelli, author of numerous...

Dealers need a strategy to bid on well-focused keywords and make sure others don’t call up their ads for the wrong searches. BY AMY...

Issues with promoting salespeople, getting test drives, BDC’s role, split sales forces BY DAVID LEWIS This month, we asked leading sales trainer David Lewis for...

Meantime, dealers hunt for advantages in tracking lead sources, identifying customer desires and designing offers. BY JON MCKENNA Informational kiosks have been on the dealership...

When it comes to evolving with the tech world, does your dealership offer older drivers the same technology you would push to millennials? According to...

Zeigler Auto Group believes recruiting and developing talented staff is essential to growth. BY JON MCKENNA Back in 2004, Zeigler Auto Group ran four stores,...