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How Equifax is Helping Dealers Improve their Targeted Marketing – Jenn...
Recently, the CBT Automotive Network was on-location at NADA 2020 in sunny Las Vegas where host Jim Fitzpatrick spoke with Jenn Reid, Vice President...
What Makes ReconVelocity Unique From Its Competitors – Hugh Hathcock, Owner
ReconVelocity Founder and Owner, Hugh Hathcock joined Jim Fitzpatrick on the CBT Stage at NADA 2020 in Las Vegas to discuss their recent partnership...
Doing More With Your Website Visitors
On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...
Breaking the F&I Stereotype – Simple Steps, Powerful Results
For decades, car buyers have walked into the F&I office with a sense of dread and many would rather have a root canal than...
Ford and Bosch Utilizing VR in Mach-E Training
Ford Motor Company and tech supplier Bosch have partnered to create a virtual reality training program for the Mustang Mach-E. This new program will...
Improve Your Website Traffic
Organic traffic is important and one of the largest portions of your marketing channels. On today's CBT Tip of the Day, Brian Pasch of...
Dress to Impress: What Message is Your Dealership Staff Sending?
30 years ago, it seemed that everybody wore a suit and tie to work. While suit and tie may be overkill for most industries...
Unlock Additional Finance and Service Revenue with a Comprehensive BDC Strategy
On today’s show, we’re pleased to welcome back Sarah Vantine, BDC Director for Scott Clark Auto Group out of Charlotte, NC. Since we last...
Which F&I Products Should You Sell Online?
On this week's episode of F&I Today, Becky Chernek explains why making all of your F&I products available online may not increase profits, and...
Better Framing, Better Context Equals Higher F&I Sales
Paint the picture. That’s what nearly every self-professed sales guru says when training salespeople. Appeal to their emotions and get them to ‘see’ themselves...
