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What is Unconscious Bias and How to Prevent it from Disrupting...
To combat unconscious gender and racial biases in the workplace, management must take deliberate action against them, or it could cause tremendous profit losses....
Dealership Emails Going to SPAM? Here’s What To Do
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What was your first reaction to the line above? Did you cringe?...
Why Your Dealership Should Incorporate These Direct Marketing Strategies
On today’s show, we’re pleased to welcome back Eric Mercado, President of WeDrive Automotive. Eric is here with us today to talk about key...
Moving from Email to Text Messaging
On this week's episode of Auto Marketing Now, Brian Pasch details the benefits and convenience of communicating with your customers via text message rather...
What the Industry Can Do to Recruit Female Talent – Lisa...
Lisa Copeland, founder of Lisa Copeland Global and CEO of Cars Her Way, as well as Brian Benstock, GM and Vice President of Paragon...
Want to Sustain Growth? Here’s How to Develop More Leaders
It might seem like a rhetorical question and one that is usually followed by a resounding “DUH!” The harsh truth is that it is...
Increase Sales With This One Tweak
“Your only job is to send me the traffic and we will take it from there.” Have you ever said this to a marketing...
Are You Spot On?
Over the years, dealers throughout the U.S. have gotten away from aggressive spot decisions and re-contracts. I remember when my boss would say, “If...
How to Give Your Dealership an End of the Year Marketing...
On today's show, we're pleased to welcome back Eric Mercado, President of WeDrive Automotive, a progressive automotive marketing company headquartered right here in Atlanta,...
Fast Talk: Brian Finkelmeyer and Patrick Janes Discuss Navigating the Robust...
In this segment of Fast Talk, vAuto's Brian Finkelmeyer and Patrick Janes discuss the challenges dealers face as rising pressure of expenses coupled with...
