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Marketing to women in the post-COVID world
We live in unusual times. Today, still in the midst of an uncertain pandemic, people tend to have either an abundance of free time, or no...
The Growth of Women Car Buyers: Four Ways to Attract Them
Women consumers are responsible for 65% of new vehicle purchases and service work done at dealerships, and they are a growing segment of car...
Four FCA technical business leaders receive awards at Women of Color...
As of 2017, only 11.5% of science and engineering employees were women of color. Additionally, this group only represented 14.1% of Bachelor degree holders...
How WOCAN is ushering in the next generation of women of...
Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. In today's segment, host Cory Mosley is joined by an esteemed panel...
Hyundai CCO Dana White on leadership and mentoring more women in...
As the former assistant to the Secretary of Defense for Public Affairs, Dana W. White has worked with various leadership teams throughout her career....
Women in Automotive Panel with Dealers Hilary Haron & Liza Borches
Across the entire industry, there is an evident lack of women in automotive. To engage young women joining the workforce and attract women currently...
CA Dealer Hilary Haron on Facing Inventory Concerns and Encouraging Women...
As one of the earliest hotspots of the COVID-19 outbreak in the U.S., the state of California adopted some of the strictest business regulations...
How the Customer Experience is Improved by Women in Automotive
The customer experience (CX) in automotive has been an area of growth and investment in recent years. Manufacturers are focusing on improving how they...
How CDK Global is Strengthening Opportunities for Women in the Automotive...
At NADA 2020 in sunny Las Vegas, host Bridget Fitzpatrick was joined on the CBT Stage by John Hickey and Kathy Gilbert from CDK...
Why Aren’t There More Women General Managers?
After a decade of progress of women gradually emerging as an important and recognized segment of contemporary automotive business, it is frustrating to read...
