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These vehicles will no longer be eligible for EV tax credits...
The automotive industry now knows more about which vehicles will and won't be eligible for the electric vehicle tax credits starting on January 1,...
Solving lead defection once and for all — Eric DeMont |...
For many years, lead defection has been a frustrating but unavoidable headache for dealers, who have historically lacked the necessary tools to identify consumers...
Creating a concierge experience for car buyers: tips for dealers
For dealerships, selling a customer's car is only the start of a potentially long-lasting relationship — but only if the consumer tries to gain...
How dealers can better utilize the technology in their stores – Kevin...
Today's dealers are faced with perplexing operational challenges, yet technology remains the one factor that has managed to bridge the "perfect storm" of artificial...
UAW strikes GM deal, Hyundai cuts IONIQ prices, Toyota sales rise
Auto Marketing Now
The importance of proper "hygiene" when using customer data platforms — Brian Pasch
Customer data platforms (CDP) have quickly become an important part...
Ford’s Q3 earnings, PSD Automotive group buys Global Auto Mall, Dealer...
Kain & Co
Reimagining what a CDP can do for your dealership – Shaun Kniffin | Germain Motor Co.
The Germain Motor Co. has been in...
How dealers can effectively combat disruptor brands – Wendy Engelhardt |...
Wendy Engelhardt is the strategic solutions manager at automotiveMastermind, an industry-leading platform that uses behavioral data analytics to transform dealerships' methods for locating, interacting...
Tracking events on your dealership website with Google Analytics 4 —...
Earlier this year, Google launched Google Analytics 4, discarding outdated features and processes in favor of modern tools that better align with today's internet...
Navigating Google’s GA4 update: A guide for dealerships
Welcome to another episode of Auto Marketing Now, with Brian Pasch, founder of PCG Companies and auto marketing expert, who continues delivering insight into...
Navigating the changing tides of automotive retailing: Adapting to the Amazon...
In an ever-evolving landscape where convenience and innovation rule the road, automotive retailing is at a crossroads. Rapid technological advancements and shifting automotive consumer...