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The automotive industry now knows more about which vehicles will and won't be eligible for the electric vehicle tax credits starting on January 1,...

For many years, lead defection has been a frustrating but unavoidable headache for dealers, who have historically lacked the necessary tools to identify consumers...

For dealerships, selling a customer's car is only the start of a potentially long-lasting relationship — but only if the consumer tries to gain...

Today's dealers are faced with perplexing operational challenges, yet technology remains the one factor that has managed to bridge the "perfect storm" of artificial...

Auto Marketing Now The importance of proper "hygiene" when using customer data platforms — Brian Pasch Customer data platforms (CDP) have quickly become an important part...

Kain & Co Reimagining what a CDP can do for your dealership – Shaun Kniffin | Germain Motor Co. The Germain Motor Co. has been in...

Wendy Engelhardt is the strategic solutions manager at automotiveMastermind, an industry-leading platform that uses behavioral data analytics to transform dealerships' methods for locating, interacting...

Earlier this year, Google launched Google Analytics 4, discarding outdated features and processes in favor of modern tools that better align with today's internet...

Welcome to another episode of Auto Marketing Now, with Brian Pasch, founder of PCG Companies and auto marketing expert, who continues delivering insight into...

In an ever-evolving landscape where convenience and innovation rule the road, automotive retailing is at a crossroads. Rapid technological advancements and shifting automotive consumer...