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Morgan Automotive Group selects automotiveMastermind as its data and technology partner
LAS VEGAS (Feb. 3, 2024) – automotiveMastermind, part of S&P Global Mobility and the automotive industry’s trusted data and technology provider, and Morgan Automotive...
Why data is key to digital marketing efficiency — Mike Wethington...
Digital marketing strategies have become a crucial component of running a successful dealership, often meaning the difference between success and failure in today's technologically...
How data is helping car dealers maximize profits and retain customers...
Car dealers have navigated a pandemic, high interest rates, inflation, and fluctuating demand with relative ease, underlining the strength of the retail automotive sector....
Merging online car shopping and in-store experiences with enhanced data tools...
In today's world of instant connectivity, the lines between physical dealerships and digital spaces, for leads and sales, are increasingly blurred. And for the...
How to make the data analysis process faster at your dealership...
The application of data analysis has become a requisite for modern dealers, serving to guide storefronts safely through market fluctuations and allowing retailers to...
Harnessing big data for dealerships: analysis, techniques and tools
Data has become the driving force behind informed decision-making in retail and marketing. And this is especially so in the automotive industry. MarketWatch states,...
The importance of proper “hygiene” when using customer data platforms —...
Customer data platforms (CDP) have quickly become an important part of automotive retailing, with the number of storefronts using this crucial technology growing on...
Data shows a decline in average auto loan amounts: What it...
Experian has released new data showing that the average loan amount for both new and used vehicles decreased in the third quarter of 2023....
Why collaboration is key to leveraging dealership data — Shaun Kniffin...
Over the past few years, adaptation and collaboration have become essential elements for dealerships as data continues to play a bigger and bigger role...
First-party data: a marketing goldmine for dealers
Macroeconomic and industry-specific challenges continue to impact how dealers do business. From inflationary pressures and rising interest rates to vehicle inventory challenges, fluctuating prices,...