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This new partnership with automotiveMastermind will enable Morgan Automotive Group to access cleaner customer data and predictive analytics.

Morgan Automotive Group selects automotiveMastermind as its data and technology partner

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LAS VEGAS (Feb. 3, 2024) – automotiveMastermind, part of S&P Global Mobility and the automotive industry’s trusted data and technology provider, and Morgan Automotive...
Mike Wethington joins Driving Solutions to discuss the link between data, artificial intelligence, and digital marketing efficiency.

Why data is key to digital marketing efficiency — Mike Wethington...

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Digital marketing strategies have become a crucial component of running a successful dealership, often meaning the difference between success and failure in today's technologically...
Aaron Baldwin joins Driving Solutions to discuss the headwinds facing car dealers in 2024 and how data is paving the way to bigger profits.

How data is helping car dealers maximize profits and retain customers...

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Car dealers have navigated a pandemic, high interest rates, inflation, and fluctuating demand with relative ease, underlining the strength of the retail automotive sector....
CEO Brad Title envisions Gubagoo playing a significant role in the future of automotive retail by offering holistic and integrated solutions.

Merging online car shopping and in-store experiences with enhanced data tools...

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In today's world of instant connectivity, the lines between physical dealerships and digital spaces, for leads and sales, are increasingly blurred. And for the...
Fred Fordin joins Driving Solutions to discuss a new data analysis tool giving dealers more control over their information than ever before.

How to make the data analysis process faster at your dealership...

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The application of data analysis has become a requisite for modern dealers, serving to guide storefronts safely through market fluctuations and allowing retailers to...
At the heart of every dealership lies valuable information - big data. Embracing this wealth of knowledge unlocks a strategic advantage in today's competitive market.

Harnessing big data for dealerships: analysis, techniques and tools

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Data has become the driving force behind informed decision-making in retail and marketing. And this is especially so in the automotive industry. MarketWatch states,...
On the latest episode of Auto Marketing Now, Brian Pasch tackles the primary issues dealers face selling electric vehicles to anxious clients 

The importance of proper “hygiene” when using customer data platforms —...

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Customer data platforms (CDP) have quickly become an important part of automotive retailing, with the number of storefronts using this crucial technology growing on...
Melinda Zabritski joins CBT Now Experian has released new data showing that the average loan amount for both new and used vehicles has decreased in the third quarter.

Data shows a decline in average auto loan amounts: What it...

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Experian has released new data showing that the average loan amount for both new and used vehicles decreased in the third quarter of 2023....
Eric DeMont and Shaun Kniffin join Driving Solutions to discuss the power of data and collaboration in a rapidly evolving automotive market.

Why collaboration is key to leveraging dealership data — Shaun Kniffin...

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Over the past few years, adaptation and collaboration have become essential elements for dealerships as data continues to play a bigger and bigger role...
Unlike aggregated second or third-party data, first-party data stems straight from consumers’ direct engagement with your brand.

First-party data: a marketing goldmine for dealers

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Macroeconomic and industry-specific challenges continue to impact how dealers do business. From inflationary pressures and rising interest rates to vehicle inventory challenges, fluctuating prices,...