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How to digitally market to the right people | Mary Barra...

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On today's CBT Newscast for Tuesday, October 24th, 2017: How to digitally market to the right people For years, traditional marketing focused on reaching everybody. Today,...

CBT’s New Studio | Are you taking advantage of service to...

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On today's CBT Newscast for Friday, October 20th, 2017: Laura Madison: Are you taking advantage of service to sales opportunities? While your focus is on the...
newscast

Jeremy Anspach: What the future of digital marketing looks like |...

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On today's CBT Newscast for Friday, October 13th, 2017 Jeremy Anspach: What the future of digital marketing looks like Last week, PureCars acquired Showroom Logic. In...
commercial customers

How to Attract Commercial Customers to Your Service Department

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Commercial service business can be very lucrative for your dealership. Commercial customers tend to be very loyal. They also require service more frequently and...
Eddie Huang

Earning Respect and Reputation: Great Lakes Auto Group

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Joey Huang’s father was a doctor as is his three siblings, and he was also expected to have a medical career. And, he did...
Tesla

Taking a Tip from Tesla – Build Hype and Take Deposits...

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On July 28th, the first 30 customers received delivery of their Tesla Model 3. It’s a model of success for the beleaguered electric car...
Winston Pittman

A Life and Industry of Opportunities: Winston Pittman Creates an Empire

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When Winston Pittman decided to open a Chrysler dealership in Louisville, KY in 1988, he walked into several stores in the black neighborhood where...
Longevity of Customer Vehicles

Improve Your Bottom Line by Improving the Longevity of Your Customer’s...

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A recent study conducted by Ziebart International Corporation, to better understand consumer’s purchase habits within the Detailing and Auto Protection markets, found consumer’s number...
Tesla

Will Tesla become a media company?

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Tesla needs to position its vehicles as “fourth screens” to hedge against a potential decline in the auto industry, according to one analyst. Morgan Stanley...
marketing

Marketing Without 5-Year Forecasts Key to Success and Growth

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Vince Sheehy, president and CEO of Sheehy Auto Stores, isn't a big fan of long-term planning. Instead, Sheehy, who oversees 24 stores with annual...