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Employees can both conceive and shoot very targeted marketing video, without a big investment in camera equipment. BY LAURA MADISON In 2015, car buyers are...

A marketing-oriented dealership exec can police the calls to action, content alignment and other web elements to help his business. BY AMY FARLEY Every dealer by...

Owners can try their own valuation calculations to estimate possible price tag in a hot deal market. BY JON MCKENNA As any exec in the...

Customers may volunteer to change them once a problem is fixed, but if they don’t, dealerships must be assertive. BY MARY WELCH When dealing with...

Its execs are confident that devotion to key metrics and sophisticated digital marketing will help company thrive. BY JON MCKENNA Cardinale Automotive Group has carved...

Dealerships must refocus on personal attention to cement customer relationships. BY GLENN PASCH If you stay current reading about business in general or marketing specifically,...

Until you start to view obstacles as inevitable and deal with them directly, your business will not go far. BY DAVID LEWIS “Ninety-nine percent of...

BY STEVE HOWARD According to a study by AARP and J.D. Power, 62.3 percent of all new vehicles are purchased by buyers over 50. People...

62.3% of all new vehicles are purchased by buyers over 50 *1. People 50 to 68 are known in the marketing world as Baby...

J.D. Power’s Power Information Network and PowerDealer are giving dealers the data they need to stay competitive in the marketplace. BY BARRY COURTER Want to...