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Customize Landing Pages To Ensure Car Shoppers Are Glad They Clicked...
If searches don’t take them directly to the relevant message for that make and model, they will keep looking elsewhere. BY FRANK J. LOPES
How...
Market To Buyers Researching Their Next Car
Don’t Wait Until They Have Picked A Make And Model
BY PHIL SURA
72% of shoppers start out open to any brand; dealers have 3 months...
Evaluate Technology That Sharpens Or Simplifies F&I-Related Activities
Latest software is scaled to dealership size and segments target customers, verifies income and employment, reports to credit bureaus.
BY ANGELICA JEFFREYS
Technology is affecting every...
The New CFPB Oversight Of Non-Bank Lenders: Its Impacts On Dealers...
At the very least, it means more complexity and cost in the F&I process that dealerships or customers will have to shoulder. BY CLINT...
How impactful visuals and interactive content are increasing customer satisfaction
Auto manufacturers (OEMs) have moved away from having an abundance of text and static pictures on their websites, and are instead telling an engaging...
The Huge Cox Buyout Of Dealertrack: What It Means To Dealers
Market participants expect greater simplicity for customers, but also more aggressive marketing and pricing. BY JON MCKENNA
The price tag for Cox Automotive Inc.’s planned...
Dealer Pricing Transparency And TrueCar Are Debated Without NADA On The...
Some dealers wonder why main trade association doesn’t take a more prominent role, but NADA prefers a back seat here. BY JON MCKENNA
Back in 2013,...
Dealerships Adjacent To Military Bases Can’t Just Sit Back And Wait...
Texas Mazda store learns what’s necessary with relationship-building, sponsorships, advertising.
BY MARY WELCH
With roughly 40,000 soldiers stationed at Fort Hood in Killeen, Texas, about an...
Dragging Heels On Sales Lead Follow-Up Can Kill Dealerships
Your people must take a disciplined, structured approach to following up on leads by phone or online. BY GRANT CARDONE
The landscape of the automotive...
Growth In Luxury Car Sales Comes From Millennial Women, Not Wealthy...
Dealers should be shifting their marketing strategy to appeal to the segment likely to dominate their business for some time. BY JODY DEVERE
Luxury car...