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Customize Landing Pages

Customize Landing Pages To Ensure Car Shoppers Are Glad They Clicked...

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If searches don’t take them directly to the relevant message for that make and model, they will keep looking elsewhere. BY FRANK J. LOPES How...

Market To Buyers Researching Their Next Car

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Don’t Wait Until They Have Picked A Make And Model BY PHIL SURA 72% of shoppers start out open to any brand; dealers have 3 months...

Evaluate Technology That Sharpens Or Simplifies F&I-Related Activities

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Latest software is scaled to dealership size and segments target customers, verifies income and employment, reports to credit bureaus. BY ANGELICA JEFFREYS Technology is affecting every...
CFPB Oversight

The New CFPB Oversight Of Non-Bank Lenders: Its Impacts On Dealers...

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At the very least, it means more complexity and cost in the F&I process that dealerships or customers will have to shoulder. BY CLINT...

How impactful visuals and interactive content are increasing customer satisfaction

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Auto manufacturers (OEMs) have moved away from having an abundance of text and static pictures on their websites, and are instead telling an engaging...

The Huge Cox Buyout Of Dealertrack: What It Means To Dealers

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Market participants expect greater simplicity for customers, but also more aggressive marketing and pricing. BY JON MCKENNA The price tag for Cox Automotive Inc.’s planned...

Dealer Pricing Transparency And TrueCar Are Debated Without NADA On The...

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Some dealers wonder why main trade association doesn’t take a more prominent role, but NADA prefers a back seat here. BY JON MCKENNA Back in 2013,...
Mazda Killeen

Dealerships Adjacent To Military Bases Can’t Just Sit Back And Wait...

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Texas Mazda store learns what’s necessary with relationship-building, sponsorships, advertising. BY MARY WELCH With roughly 40,000 soldiers stationed at Fort Hood in Killeen, Texas, about an...
Sales Lead

Dragging Heels On Sales Lead Follow-Up Can Kill Dealerships

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Your people must take a disciplined, structured approach to following up on leads by phone or online. BY GRANT CARDONE The landscape of the automotive...
millennial women

Growth In Luxury Car Sales Comes From Millennial Women, Not Wealthy...

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Dealers should be shifting their marketing strategy to appeal to the segment likely to dominate their business for some time. BY JODY DEVERE Luxury car...