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Automotive Compliance vs. Ethics: The Lines are Getting Blurry
Taking an ethical approach may seem hard but has long-term benefits
By Jim Radogna
Ethics and compliance are different from each other, but both are vitally important...
Too Much Ad Clutter Hurts Online Searches
Is a Website Personalization Strategy for You?
By Russ Chandler
In this day and age, your website is, arguably, the most important aspect of your dealership’s overall...
Limit Your Vulnerability to Employee Theft
Are Your Employees Hiding Anything?
By Chuck Sujansky
Employers in every industry are increasingly becoming victimized by theft of goods and services from once-trusted employees. How widespread...
Do you know your target audience? Learn who they are and...
Do you want your messaging to be effective and your brand to be enticing? Of course you do. The best place to start is...
Consider These Plans For BDC Agents Paid By The Hour
Keep your hourly rate competitive and implement fresh incentives daily and monthly.
BY BILL WITTENMYER
A friend of mine says all the time that “Our pay...
Selecting Keywords Pays Off With Improved Marketing ROI
Dealers need a strategy to bid on well-focused keywords and make sure others don’t call up their ads for the wrong searches. BY AMY...
Consider Cross-Training For the F&I Process
You don't want hybird car sales reps, so consider a change in the F&I process.
BY MARK TEWART
Doesn’t it make more sense to let them...
Training Helps Sustain Michigan Dealership Group’s Evolution Into A Substantial Corporate...
Zeigler Auto Group believes recruiting and developing talented staff is essential to growth. BY JON MCKENNA
Back in 2004, Zeigler Auto Group ran four stores,...
Take Steps To De-Mystify New Vehicle Technology For Your Customers
“Progress might have been all right once,” humorist Ogden Nash once observed, “but it has gone on too long.” Apparently he is not alone...
What To Expect In A Dealership Reimaging Project
Be prepared for extremely detailed project plans and numerous meetings with reviewers, architects and contractors. BY CHIP WALKER
Congratulations! You have made the decision (maybe...