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For dealers, technology remains the one aspect that has managed to bridge the "perfect storm," AI, customer data platform, and GA4, together.

How dealers can better utilize the technology in their stores – Kevin...

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Today's dealers are faced with perplexing operational challenges, yet technology remains the one factor that has managed to bridge the "perfect storm" of artificial...
Jessica Stafford joins CBT News at the 2023 Digital Dealer conference to discuss emerging consumer preferences affecting how cars are bought.

How are consumer preferences changing in response to digital retailing? —...

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Consumer preferences have evolved rapidly in the retail automotive sector, completely changing how cars are shopped and sold in the last three years alone....
Highlights from the 2023 Digital Dealer Conference: PureCars CEO discusses data's role and challenges of EVs in the auto industry.

Exploring the evolution of data in automotive marketing — Aaron Sheeks...

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Recently, at the 2023 Digital Dealer conference in Las Vegas, CBT News anchor Jim Fitzpatrick spoke with Aaron Sheeks, the Chief Executive Officer for PureCars. The pair...
Digital Dealer coverage: Anchor Jim Fitzpatrick speaks with Noah Lee, the Director of Product Consulting for Dealer.com, Cox Automotive about the importance of first-party data collection.

Why first-party data is more important than ever for your dealership...

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During the recent Digital Dealer conference in Las Vegas, CBT News anchor Jim Fitzpatrick connected with Noah Lee, the Director of Product Consulting for...
I’m Steve Greenfield from Automotive Ventures, and I’m glad that you could join us.It’s been a tough quarter for many of the legacy automakers. highways emissions

McLaren’s world record Formula 1 pitstop is a lesson in team...

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Welcome to another edition of The Future of Automotive, with Steve Greenfield, Founder and CEO of Automotive Ventures, where I put recent automotive and...

Weekly roundup: October auto sales forecasts, UAW labor deals, and EV...

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Earlier this week: October, U.S. car sales were projected to rise despite ongoing manufacturing challenges, according to S&P Global Mobility. Labor relations saw a...
Honda and GM announced they are abandoning their effort to collaborate on a $5 billion to create affordable electric vehicles.

Honda halts $5 billion project with GM to develop smaller EVs

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Honda and General Motors announced that they are abandoning their joint project to create affordable electric vehicles. The decision comes a year after agreeing...
Joe Stueve and Matt Chinn join CBT News to help dealers overcome a growing disconnect between digital marketing and in-store shopping.

How to bridge the gap between online and in-store experiences —...

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In this new age of digital marketing, dealers must juggle two different car buying journeys: one being online and the other in-store. Although retailers...
On the latest episode of Auto Marketing Now, Brian Pasch tackles the primary issues dealers face selling electric vehicles to anxious clients 

Tracking events on your dealership website with Google Analytics 4 —...

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Earlier this year, Google launched Google Analytics 4, discarding outdated features and processes in favor of modern tools that better align with today's internet...
Toyota and Lexus have reached a deal with Tesla to make NACS-compatible models, expanding electric vehicle charging accessibility.

Toyota and Lexus to adopt Tesla’s EV charging standard by 2025

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Toyota and its subsidiary Lexus have signed a deal with Tesla to adopt the North American Charging Standard (NACS), joining a growing list of...