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How dealers can better utilize the technology in their stores – Kevin...
Today's dealers are faced with perplexing operational challenges, yet technology remains the one factor that has managed to bridge the "perfect storm" of artificial...
How are consumer preferences changing in response to digital retailing? —...
Consumer preferences have evolved rapidly in the retail automotive sector, completely changing how cars are shopped and sold in the last three years alone....
Exploring the evolution of data in automotive marketing — Aaron Sheeks...
Recently, at the 2023 Digital Dealer conference in Las Vegas, CBT News anchor Jim Fitzpatrick spoke with Aaron Sheeks, the Chief Executive Officer for PureCars. The pair...
Why first-party data is more important than ever for your dealership...
During the recent Digital Dealer conference in Las Vegas, CBT News anchor Jim Fitzpatrick connected with Noah Lee, the Director of Product Consulting for...
McLaren’s world record Formula 1 pitstop is a lesson in team...
Welcome to another edition of The Future of Automotive, with Steve Greenfield, Founder and CEO of Automotive Ventures, where I put recent automotive and...
Weekly roundup: October auto sales forecasts, UAW labor deals, and EV...
Earlier this week: October, U.S. car sales were projected to rise despite ongoing manufacturing challenges, according to S&P Global Mobility. Labor relations saw a...
Honda halts $5 billion project with GM to develop smaller EVs
Honda and General Motors announced that they are abandoning their joint project to create affordable electric vehicles. The decision comes a year after agreeing...
How to bridge the gap between online and in-store experiences —...
In this new age of digital marketing, dealers must juggle two different car buying journeys: one being online and the other in-store. Although retailers...
Tracking events on your dealership website with Google Analytics 4 —...
Earlier this year, Google launched Google Analytics 4, discarding outdated features and processes in favor of modern tools that better align with today's internet...
Toyota and Lexus to adopt Tesla’s EV charging standard by 2025
Toyota and its subsidiary Lexus have signed a deal with Tesla to adopt the North American Charging Standard (NACS), joining a growing list of...