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Outsell CEO Mike Wethington on the benefits of having a Customer...
The Customer Data Platform (CDP) has been a major asset for dealers in terms of the overall customer experience. Recently, CBT News anchor Bridget...
Driving Dealership Profitability through the Service Drive: A Focus on Training
The service drive has become a key profit center for dealerships in recent years.
In 2023, U.S. new-vehicle dealerships wrote 264.3 million repair orders, slightly...
Hyundai makes $50 billion EV investment, Fisker cuts Ocean SUV prices,...
Inside Automotive
Using data to get the most out of your digital marketing strategy — Colin Carrasquillo | Nielsen Automotive Group
Digital marketing has become a...
Using data to get the most out of your digital marketing...
Digital marketing has become a major component of automotive retail, serving to drive leads, strengthen branding, and broaden the scope of dealers' markets. However,...
IIHS raises the bar: 71 vehicles earn top safety awards
In 2024, the Insurance Institute for Highway Safety (IIHS) is ramping up its demands on automakers, pushing for advanced pedestrian crash avoidance systems and...
Morgan Automotive Group selects automotiveMastermind as its data and technology partner
LAS VEGAS (Feb. 3, 2024) – automotiveMastermind, part of S&P Global Mobility and the automotive industry’s trusted data and technology provider, and Morgan Automotive...
Rethinking artificial intelligence for the retail automotive industry — Devin Daly...
Artificial intelligence (AI) presents exciting opportunities for growth and improved efficiency, especially in the retail automotive sector, where the ability to rapidly process data...
How data is helping car dealers maximize profits and retain customers...
Car dealers have navigated a pandemic, high interest rates, inflation, and fluctuating demand with relative ease, underlining the strength of the retail automotive sector....
Merging online car shopping and in-store experiences with enhanced data tools...
In today's world of instant connectivity, the lines between physical dealerships and digital spaces, for leads and sales, are increasingly blurred. And for the...
The importance of proper “hygiene” when using customer data platforms —...
Customer data platforms (CDP) have quickly become an important part of automotive retailing, with the number of storefronts using this crucial technology growing on...