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A New Type of Dealership that Benefits the Consumer
The old way of selling cars is old hat. A trip to the local shopping mall demonstrates the new trend in buying, which is...
How To Use Snapchat In Your Dealership’s Marketing
Snapchat, in the world of social media, is relatively new. Â Social media in the automotive retail world is also a relatively new idea. Â As...
Daily Newscast: Cox Auto’s Mark O’Neil on challenges dealers face |...
In today’s CBT Newscast for Thursday April 13, 2017:
Cox Automotive's Mark O'Neil: New car dealers must be in the used car business
Earlier this week...
Delivering Great Content is Key No Matter What Device Consumers Use:...
On March 29, 2017, J.D. Power released results from their 2017 U.S. Automotive Website Evaluation Study Cross-Device. Their findings ranked Cars.com highest in Overall...
Daily Newscast: Lucid Motors takes on Tesla, One simple way to get...
In today’s CBT Newscast for Wednesday March 22, 2017:
The 2017 Automotive Engagement Conference
A seven-city national tour showing dealers how to measure consumer engagement to...
Ask the Pros
Q: I am confident that customers who buy on the floor will use our service department but I’m losing customers who buy online. What...
Enthusiasm best delivered by the enthusiast
Hire Someone Who Loves Cars
By: Rian Locadia
The automotive business as a whole has flourished, bringing in many exciting opportunities and new clients reaching both...
Muscle Memory Management
How to Get it Right Every Time For Each Customer
As a young man growing up in Boston, my father used to take me to...
