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Daily Newscast: Lucid Motors takes on Tesla, One simple way to get...
In today’s CBT Newscast for Wednesday March 22, 2017:
The 2017 Automotive Engagement Conference
A seven-city national tour showing dealers how to measure consumer engagement to...
Ask the Pros
Q: I am confident that customers who buy on the floor will use our service department but I’m losing customers who buy online. What...
Enthusiasm best delivered by the enthusiast
Hire Someone Who Loves Cars
By: Rian Locadia
The automotive business as a whole has flourished, bringing in many exciting opportunities and new clients reaching both...
Muscle Memory Management
How to Get it Right Every Time For Each Customer
As a young man growing up in Boston, my father used to take me to...
President of Elder Auto Group on the principles he learned from...
Elder Auto Group President - Rob Elder
The dealership group, Elder Auto Group is thriving today because it was held together by a young, small,...
Limit Your Vulnerability to Employee Theft
Are Your Employees Hiding Anything?
By Chuck Sujansky
Employers in every industry are increasingly becoming victimized by theft of goods and services from once-trusted employees. How widespread...
Dealer’s Path To Her Arizona Store Was Long And Twisted
Shot down repeatedly on the East Coast, she was about to give up when a chance arose to break into ownership. BY JON MCKENNA
The...
Steps To Ensure More Of Your Dealership Web Traffic Is Qualified...
Emphasize only the cars you want to sell now, reallocate your digital media spend and refine your search terms.
BY TIM O'ROURKE
Differentiating your dealership from...