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Lucid Motors

Daily Newscast: Lucid Motors takes on Tesla, One simple way to get...

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  In today’s CBT Newscast for Wednesday March 22, 2017: The 2017 Automotive Engagement Conference A seven-city national tour showing dealers how to measure consumer engagement to...

Ask the Pros

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Q: I am confident that customers who buy on the floor will use our service department but I’m losing customers who buy online. What...

Enthusiasm best delivered by the enthusiast

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Hire Someone Who Loves Cars By: Rian Locadia The automotive business as a whole has flourished, bringing in many exciting opportunities and new clients reaching both...

Muscle Memory Management

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How to Get it Right Every Time For Each Customer   As a young man growing up in Boston, my father used to take me to...

Muscle Memory Management

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https://www.cbtnews.com/muscle-memory-management-2/

Is there a new go to for Car Shoppers?

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https://www.cbtnews.com/new-go-car-shoppers/
Elder Auto Group

President of Elder Auto Group on the principles he learned from...

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Elder Auto Group President - Rob Elder The dealership group, Elder Auto Group is thriving today because it was held together by a young, small,...
employee theft

Limit Your Vulnerability to Employee Theft

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Are Your Employees Hiding Anything? By Chuck Sujansky Employers in every industry are increasingly becoming victimized by theft of goods and services from once-trusted employees. How widespread...

Dealer’s Path To Her Arizona Store Was Long And Twisted

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Shot down repeatedly on the East Coast, she was about to give up when a chance arose to break into ownership. BY JON MCKENNA The...
dealership web traffic

Steps To Ensure More Of Your Dealership Web Traffic Is Qualified...

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Emphasize only the cars you want to sell now, reallocate your digital media spend and refine your search terms. BY TIM O'ROURKE Differentiating your dealership from...