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Five Low-Cost Resources for Dealers and Their Employees to Stay “Skilled-Up”
Training and professional development are essential to staying up-to-date on industry trends. From new automobile technologies to consumer buying habits, the automotive industry is...
How to Give Millennials the Best Dealership Experience
Who Are Millennials?
This generation grew up in a digital world and technology is engrained in their daily lives. Millennials are the most diverse, socially-conscious,...
Mother Nature And High Used Vehicle Values Drive Auto Sales Forecasts...
A Year of “Playing Catch-Up”
2017 is a year of ups and downs in regards to the auto industry. The previous year saw increases in...
Building a Great Social Media Presence (Part 1) – Facebook
Social media has completely changed the way businesses run. It allows companies to have a more effective channel through which they can create connections...
What Will They Say?
On July 17th, 2017 a very good friend of mine and of the automotive industry, Alan Ram, died while piloting one of his private...
A New Type of Dealership that Benefits the Consumer
The old way of selling cars is old hat. A trip to the local shopping mall demonstrates the new trend in buying, which is...
How To Use Snapchat In Your Dealership’s Marketing
Snapchat, in the world of social media, is relatively new. Social media in the automotive retail world is also a relatively new idea. As...
Daily Newscast: Cox Auto’s Mark O’Neil on challenges dealers face |...
In today’s CBT Newscast for Thursday April 13, 2017:
Cox Automotive's Mark O'Neil: New car dealers must be in the used car business
Earlier this week...
Delivering Great Content is Key No Matter What Device Consumers Use:...
On March 29, 2017, J.D. Power released results from their 2017 U.S. Automotive Website Evaluation Study Cross-Device. Their findings ranked Cars.com highest in Overall...
Daily Newscast: Lucid Motors takes on Tesla, One simple way to get...
In today’s CBT Newscast for Wednesday March 22, 2017:
The 2017 Automotive Engagement Conference
A seven-city national tour showing dealers how to measure consumer engagement to...
