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As easy as it is to lump the lead process into a single bucket, several steps are involved, with lead generation as the starting...

The last two years have been transformative for the auto industry, and 2023 promises to be no different. With the proliferation of digital retail,...

Top Stories Consulting firm Deloitte has published its 2023 Global Automotive Consumer Study, revealing the consumer perspectives and habits it expects will dictate this year’s...

Cox Automotive understands the importance of providing excellent customer experiences as the automotive retail industry firmly embraces digital retailing. At this year's NADA Show, CBT...

As the automotive industry undergoes significant technological change, TrueCar aims to help dealerships provide total customer satisfaction for every transaction. Recently, CBT News anchor Jim...

Since 2020, uncertainty has become a running theme for the automotive industry. From material shortages to factory shutdowns, the pandemic became a significant disruption.    While...

Top Stories Kelley Blue Book has reported that a majority of U.S. shoppers were interested in pickup trucks in the final quarter of 2022. The...

There is no doubt that the service department is where dealership sales are occurring. On today's edition of CBT Now, Jennifer Suzuki, president of...

Dealers know that transparency and flexibility are keys to success, but technology limitations restrict the services they can provide online. Kerri Wise, Chief Marketing...

Data and technology are accelerating nearly every area of the dealership, and training is no exception. Recently, at the 2023 NADA Show, CBT News...