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Ask the Pros

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Q: I am confident that customers who buy on the floor will use our service department but I’m losing customers who buy online. What...

Enthusiasm best delivered by the enthusiast

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Hire Someone Who Loves Cars By: Rian Locadia The automotive business as a whole has flourished, bringing in many exciting opportunities and new clients reaching both...

Muscle Memory Management

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How to Get it Right Every Time For Each Customer   As a young man growing up in Boston, my father used to take me to...

Muscle Memory Management

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https://www.cbtnews.com/muscle-memory-management-2/

Is there a new go to for Car Shoppers?

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https://www.cbtnews.com/new-go-car-shoppers/
Elder Auto Group

President of Elder Auto Group on the principles he learned from...

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Elder Auto Group President - Rob Elder The dealership group, Elder Auto Group is thriving today because it was held together by a young, small,...
employee theft

Limit Your Vulnerability to Employee Theft

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Are Your Employees Hiding Anything? By Chuck Sujansky Employers in every industry are increasingly becoming victimized by theft of goods and services from once-trusted employees. How widespread...

Dealer’s Path To Her Arizona Store Was Long And Twisted

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Shot down repeatedly on the East Coast, she was about to give up when a chance arose to break into ownership. BY JON MCKENNA The...
dealership web traffic

Steps To Ensure More Of Your Dealership Web Traffic Is Qualified...

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Emphasize only the cars you want to sell now, reallocate your digital media spend and refine your search terms. BY TIM O'ROURKE Differentiating your dealership from...

How far does your dealership go to make customers happy?

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How far does your dealership go when it comes to making people happy? Shaun Del Grande, owner of the 15-brand, 14-store Del Grande Dealer...