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Bill Wittenmyer Discusses CRM Management, Growing Your BDC, and the Impact...
On today’s show, we welcome back Bill Wittenmyer, partner and Vice President of sales and operations for Elead CRM, a CDK Global company. Jim...
Disrupt the Competition by Creating a More Convenient Customer Experience –...
As we all know, providing an excellent customer experience is the key to running a successful dealership. On today's show, CBT's Jim Fitzpatrick discusses why...
What The Latest Buy-Sell Market Trends Mean for the Auto Retail...
On today's show, we're pleased to welcome back Ryan Kerrigan, managing director of Kerrigan Advisors. In this segment, Ryan and Jim discuss the state...
The 4 Marketing Tips Your Dealership Should Focus on to End...
On today’s show, we’re pleased to welcome back Glenn Pasch, auto marketing expert, industry thought leader, and CEO of PCG Digital. Glenn is no...
How Manheim’s New Apprentice Program is Helping to Tackle the Technician...
The challenge for service managers isn’t just finding warm bodies, it’s finding qualified and skilled technicians who are willing to step into open positions....
How To Improve Cybersecurity and Prevent Ransomware Attacks at Your Dealership...
On today’s show, we’re pleased to welcome Dean Crutchfield, Executive Vice President and Chief Information Officer at CDK Global.
VIDEO TRANSCRIPT:
Jim Fitzpatrick: Hi everyone. I'm...
How Ron Marhofer Auto Family Has Continued to Thrive for 100...
After starting as an independent service garage in 1919 and adding its first Chevrolet franchise in the 1920s, Ron Marhofer Auto Family has built...
The Importance of Building Your Dealership’s Website with the User Experience...
According to The Cox Automotive 2019 Car Buyer Journey Study, consumers spend an average of 14 hours researching vehicles online before making a purchase....
How to Take Advantage of E-Commerce Opportunities in Auto Retail
The sudden shift from traditional marketing to e-commerce can be jarring. The transfer of business from brick and mortar to the virtual world brings...
The Advantages of Having a Multi-Platform Video Strategy for Your Dealership...
Today on CBT, our host Jim Fitzpatrick sits down with Jeff Brown, the chief revenue officer of Force Marketing headquartered here in Atlanta. Jeff...
