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Glenn Pasch

The 4 Marketing Tips Your Dealership Should Focus on to End...

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On today’s show, we’re pleased to welcome back Glenn Pasch, auto marketing expert, industry thought leader, and CEO of PCG Digital. Glenn is no...
Apprentice Program

How Manheim’s New Apprentice Program is Helping to Tackle the Technician...

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The challenge for service managers isn’t just finding warm bodies, it’s finding qualified and skilled technicians who are willing to step into open positions....
ransomware

How To Improve Cybersecurity and Prevent Ransomware Attacks at Your Dealership...

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On today’s show, we’re pleased to welcome Dean Crutchfield, Executive Vice President and Chief Information Officer at CDK Global. VIDEO TRANSCRIPT: Jim Fitzpatrick: Hi everyone. I'm...
Ron Marhofer Auto Family

How Ron Marhofer Auto Family Has Continued to Thrive for 100...

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After starting as an independent service garage in 1919 and adding its first Chevrolet franchise in the 1920s, Ron Marhofer Auto Family has built...
website

The Importance of Building Your Dealership’s Website with the User Experience...

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According to The Cox Automotive 2019 Car Buyer Journey Study, consumers spend an average of 14 hours researching vehicles online before making a purchase....
e-commerce

How to Take Advantage of E-Commerce Opportunities in Auto Retail

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The sudden shift from traditional marketing to e-commerce can be jarring. The transfer of business from brick and mortar to the virtual world brings...
video strategy

The Advantages of Having a Multi-Platform Video Strategy for Your Dealership...

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 Today on CBT, our host Jim Fitzpatrick sits down with Jeff Brown, the chief revenue officer of Force Marketing headquartered here in Atlanta. Jeff...
Hugh Hathcock

Hugh Hathcock Makes Bold Move in Auto Retail with the Launch...

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   After selling his wildly popular CRM and BDC software solutions company eLead1One to CDK Global for over $500 million dollars last year, automotive retail...
Dr. Randy Ross

Are You Tired of Losing Your Top Performers? Retain Staff and...

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Having a positive company culture is easy to talk about, but difficult to create and maintain. It’s easy to get caught up in the...
newscast

July Sales Numbers: Earnings Reveal Short-Term Wins for Dealers and Automakers...

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 Today on CBTNews.com - Tuesday, August 6th, 2019: July Sales Numbers: Earnings Reveal Short-Term Wins for Dealers and Automakers - Karl Brauer, Autotrader Here to talk...