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paid search

How to Reduce Your Dealership’s Paid Search Advertising Waste – James...

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When managed correctly and monitored well, paid search advertising is an effective marketing strategy for your dealership. But if your ad spend quality is...
statistics

Dealership Statistics That Every Dealer Should Know

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It’s so easy to get caught up in the daily grind of the workday at your dealership. Each day brings new opportunities to improve...
digital marketing

The Best Digital Marketing Practices for 2019 – Brian Pasch, PCG...

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Both dealers and vendors are beginning to realize that online platforms like google analytics play an important role in a dealership’s digital marketing strategy,...
F&I

F&I At Their Fingertips: Millennials Prefer the Auto lending Process Online

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The Tide is Changing For Millennial Car Buyers 80 million Millennials have entered adulthood and have replaced Baby Boomers as the largest generation alive. Approximately 10,000...

Daily Newscast: Mark Fields, Subprime market “not a bubble” | Challenges...

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In Today's CBT Newscast for Tuesday April 18, 2017: Mark Fields: Subprime market "not a bubble" right now In this interview from CNBC at the recent New York...
auto sales

Daily Newscast: Sales above normal despite slow down | Manager Do’s...

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  In today’s CBT Newscast for Monday April 10, 2017: Auto sales still above normal despite slow down Jennifer Caldwell, Senior Analyst Edmunds.com reports on the decline...