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In years past, a common criticism the auto industry has faced is that it’s stuck in the past or slow to innovate. However, industry...

On this week's episode of Auto Marketing Now, Brian Pasch of PCG Companies discusses how critical it is to create a brand promise if...

On this week's episode of Auto Marketing Now, Brian Pasch talks about new marketing opportunities available via cable advertising that some dealers may not...

Setting the right tone for the new year is crucial for any dealership. Now is the time to throw out bad habits, try new...

On today’s show, we’re pleased to welcome back Rudy Tremenio, otherwise known as Mr. El Patronn, Managing Partner at Brooklyn Mitsubishi. VIDEO TRANSCRIPT:  Jim Fitzpatrick: Hey...

 CBT News Week In Review for Friday, May 31st, 2019: How to Capitalize on Summer Incentives and Attract Consumers To Your Showroom - Brian Moody,...

March was deceptively positive. The month had a slightly stronger showing than analysts originally predicted. While most automakers floundered, the month ended with a...

When managed correctly and monitored well, paid search advertising is an effective marketing strategy for your dealership. But if your ad spend quality is...

It’s so easy to get caught up in the daily grind of the workday at your dealership. Each day brings new opportunities to improve...

Both dealers and vendors are beginning to realize that online platforms like google analytics play an important role in a dealership’s digital marketing strategy,...