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advertising

How to optimize your dealership’s targeted TV ads and effectively communicate...

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Since the beginning of the COVID-19 pandemic, the automotive industry as a whole really started to transform itself. Car dealerships nationwide transitioned many of...

NCADA President Robert Glaser on digital transactions, industry consolidation, and EVs

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Major auto retailers like Lithia Motors and Sonic Automotive have continued to grow at a rapid pace, acquiring both large and small dealerships across...

Why your dealership should simplify its F&I offerings to these 6...

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2020 was a rollercoaster ride for many auto dealers. Last March and April, many dealers were concerned that they would have to close their...
PureCars

Facebook & PureCars joint-study reveals key social marketing findings for car...

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Measuring and attributing social media marketing campaigns to offline sales is often tricky for car dealers. Recently, a joint study ran by Facebook and PureCars, focused on the impact...
leadership

The top dealership leadership attributes you will need in 2021

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To say that 2020 wasn't the year everyone expected it to be is an understatement. From the business world to our personal lives, the impact of...
insurance

Study shows car buyers want a smoother insurance experience at the...

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A new study conducted by DealerPolicy revealed that auto insurance plays a larger role in a vehicle purchasing decision than previously thought. More than seven in...
PureCars

Facebook & PureCars joint-study reveals key social marketing findings for car...

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Measuring and attributing social media marketing campaigns to offline sales is often tricky for car dealers. Recently, a joint study ran by Facebook and PureCars, focused...
digital retailing

Facebook and PureCars study reveals value of digital retailing for dealers

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These days digital retailing is all the rage. There seems to be an endless cycle of articles detailing how to do it and how...
Eric Schlesinger of ActivEngage joins Kain & Co. to discuss the evolution of dealership technology and how it affects the car buying process.

How simple Facebook auto marketing practices can build consumer excitement

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On this episode of Kain & Co., host David Kain shares the information he has learned from his company’s recent 16th Annual Kain Clients...
auto loans

Online auto loans are on the rise. What does this mean...

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The pandemic has changed the way consumers purchase cars, which extends beyond online research and requesting test drives. Today, customers are conducting a variety...