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The New Generation Of Kiosks Emphasizes Time Savings And Transparency For...
Meantime, dealers hunt for advantages in tracking lead sources, identifying customer desires and designing offers. BY JON MCKENNA
Informational kiosks have been on the dealership...
Convert More Women Shoppers To Trucks From Cars
Using women-centric advertising and sales strategies can help move truck sales, boost profits. BY ANNE FLEMING
Truck sales continue to soar nationwide, and while many...
Don’t Hear Vendor Presentations On Short Notice; Restrict Them To Specific...
Solicitations can overrun a dealership’s management if you don’t funnel them to 1 to 2 days each month. BY DAVID LEWIS
Anyone who operates a...
A View from the Top – Mike Jackson, CEO of AutoNation
VIDEO TRANSCRIPT:
Jim Fitzpatrick: Mr. Mike Jackson, the CEO of AutoNation. We're so happy that you joined us here on CBT News. Thanks very much...
Miami Dealership Group Keeps Expanding Its Reach
Brickell group could open another store in its hometown soon but has designs on more Florida markets. BY JON MCKENNA
Miami-based Brickell Motors is continuing...
Today’s Owner Of A Recalled Vehicle Can Be Tomorrow’s Happy Service...
Develop plans now to research and identify these recall prospects, and to effectively interact with them. BY CHRIS MILLER
U.S. Defense Secretary Donald Rumsfeld, you...
Top OEM Headlines | October 2015 Part 1
This week's most impactful OEM headlines, including:
New auto group formed to prevent cyberattacks
Two auto trader associations are forming a new working group to...
Dealers Can Constructively Object To OEM Formulas
Explain your issues in writing and get them in your file. BY JON MCKENNA
Suppose your nameplate manufacturer is calculating your dealership’s average market share,...
Expand Your Customer Surveying Beyond The CSI
DMS exec: CSI won’t tell if customer is loyal for long haul. BY JON MCKENNA
In recent years, skeptics have raised a litany of questions...
Steps To Ensure More Of Your Dealership Web Traffic Is Qualified...
Emphasize only the cars you want to sell now, reallocate your digital media spend and refine your search terms.
BY TIM O'ROURKE
Differentiating your dealership from...