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The New Generation Of Kiosks Emphasizes Time Savings And Transparency For...

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Meantime, dealers hunt for advantages in tracking lead sources, identifying customer desires and designing offers. BY JON MCKENNA Informational kiosks have been on the dealership...
women shoppers

Convert More Women Shoppers To Trucks From Cars

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Using women-centric advertising and sales strategies can help move truck sales, boost profits. BY ANNE FLEMING Truck sales continue to soar nationwide, and while many...
Vendor Presentations

Don’t Hear Vendor Presentations On Short Notice; Restrict Them To Specific...

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Solicitations can overrun a dealership’s management if you don’t funnel them to 1 to 2 days each month. BY DAVID LEWIS Anyone who operates a...
AutoNation

A View from the Top – Mike Jackson, CEO of AutoNation

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  VIDEO TRANSCRIPT: Jim Fitzpatrick: Mr. Mike Jackson, the CEO of AutoNation. We're so happy that you joined us here on CBT News. Thanks very much...

Miami Dealership Group Keeps Expanding Its Reach

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Brickell group could open another store in its hometown soon but has designs on more Florida markets. BY JON MCKENNA Miami-based Brickell Motors is continuing...
Owner Of A Recalled Vehicle

Today’s Owner Of A Recalled Vehicle Can Be Tomorrow’s Happy Service...

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Develop plans now to research and identify these recall prospects, and to effectively interact with them. BY CHRIS MILLER U.S. Defense Secretary Donald Rumsfeld, you...

Top OEM Headlines | October 2015 Part 1

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This week's most impactful OEM headlines, including: New auto group formed to prevent cyberattacks Two auto trader associations are forming a new working group to...

Dealers Can Constructively Object To OEM Formulas

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Explain your issues in writing and get them in your file. BY JON MCKENNA Suppose your nameplate manufacturer is calculating your dealership’s average market share,...

Expand Your Customer Surveying Beyond The CSI

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DMS exec: CSI won’t tell if customer is loyal for long haul. BY JON MCKENNA In recent years, skeptics have raised a litany of questions...
dealership web traffic

Steps To Ensure More Of Your Dealership Web Traffic Is Qualified...

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Emphasize only the cars you want to sell now, reallocate your digital media spend and refine your search terms. BY TIM O'ROURKE Differentiating your dealership from...